Shortly after the news went public, Ye posted a link to a livestream on the Donda Live website via his Instagram story. Those who attended the livestream event were treated to a reasonably low quality, grainy video of the Sunday Service Choir all stood hooded in the dark with a screen displaying the message “In loving memory of Virgil Abloh, creative director of ‘Donda’”. The choir took on a cover of Drake’s “God’s Plan”, as well as a version of “Easy on Me” with reworked lyrics. The original chorus to the song sees Adele sing, “Go easy on me, baby / I was still a child / I didn’t get the chance to / Feel the world around me”. The choir have made changes to say, “Go easy on me, father / I am still your child / And I need the chance to / Feel your love around”.

Watch a video of the performance below.

Virgil Abloh – founder of luxury fashion label Off-White, and artistic director of Louis Vuitton’s menswear – passed away aged 41 after battling with a rare form of cancer known as cardiac angiosarcoma. Abloh’s family made the announcement via his social media, writing, “We are devastated to announce the passing of our beloved Virgil Abloh, a fiercely devoted father, husband, son, brother, and friend. He is survived by his loving wife Shannon Abloh, his children Lowe Abloh and Grey Abloh, his sister Edwina Abloh, his parents Nee and Eunice Abloh, and numerous dear friends and colleagues.”.

LVMH, Louis Vuitton and Off White are devastated to announce the passing of Virgil Abloh, on Sunday, November 28th, of cancer, which he had been battling privately for several years. pic.twitter.com/CytwZLvSFu

— LVMH (@LVMH) November 28, 2021

Ye and Abloh have collaborated extensively in the past, meeting in 2002 on a Fendi internship in Rome, Abloh would serve as the creative director at Ye’s agency DONDA from 2010. Where the pair would go on to work together on several albums including; My Beautiful Dark Twisted Fantasy, Yeezus, and 2011’s collaboration album with Jay-Z Watch the Throne which ended up winning them a Grammy.

Adele’s track first track in 5 years “Easy on Me”, released October 15^th, had also broken a Spotify streaming record. The track had amassed the most streams in a single day as it debuted with 24 million streams in 24 hours.

The ad itself shares a message of kindness, when a young woman is being overwhelmed by the noise of everyday life, her neighbour sends a gift to help her with the anxiety of an exceptionally loud world. The tag “Kindness. The greatest gift” closes the video. The ad seems to follow the same emotional beats as the song. Adele starts by singing “I swear to god I’m such a mess / The harder that I try, I regress,” and “Right now, I truly hate being me.”. But in the end comes back around to finish “Let time be patient / Let pain be gracious / Just hold on, just hold on / I will survive,”.

Prior to the tracks release, fans have also been treated to another song “Easy on Me” after a short teaser snippet was released on Adele’s social media accounts. Not long after the song and video were released, the singer also released a blooper clip from behind the scenes.

It’s all smoke and mirrors! Here’s all the bloopers from the Easy On Me video pic.twitter.com/UFVNcChgX6

— Adele (@Adele) November 4, 2021

Meanwhile, Adele continues to confirm her superstardom with an announcement for a massive show at American Express Presents BST Hyde Park 2022, and by breaking a Spotify record previously held by K-pop giants BTS.

In a list released by BBC Radio 2 on National Album Day, it was revealed that Adele’s sophomore album 21 was the UK’s best-selling album on the women in music themed list. With 5,007,000 sales in the UK Adele nabbed the top spot, her next album 25 landed on the list in 5^th place. 21 edged out the likes of Amy Winehouse, Madonna and Shania Twain for the top spot. Her debut 19 also made the list in 14^th position.

Last week, the tracklist for 30 was revealed to contain 12 songs with 3 bonus tracks. The album features tracks such as “I Drink Wine”, an Interlude called “All Night Parking” featuring Jazz pianist Erroll Garner and, a version of “Easy on Me” featuring Chris Stapleton.

Easy On Me – October 15 pic.twitter.com/7HRvxAfEqy

— Adele (@Adele) October 5, 2021

The clip to promote, the singer’s new single has been likened to the video for her prominent single “Hello” (2015) from her last album 25 as the video is also shot in black and white.

Adele Laurie Blue Adkins MBE, known as Adele is an English singer and songwriter who rose to fame with her debut album 19 in 2008. Adele is known for releasing albums that refer to her age and went on to release albums 21 (2011) and 25 (2015) following her debut album. The singer also references her personal experiences in her music and is known for memorable songs “Hometown Glory” (2007), “Chasing Pavements” (2008) and “Someone Like You” (2011) and has sold over 100 million records worldwide.

The singer’s fourth album was set for release in September 2020 and was delayed due to the Covid 19 Pandemic. Images of the number 30 in the form of posters and projections have recently been seen, around the world on the Colosseum in Rome, Berlin’s Brandenburg Gate, Amsterdam’s Nemo Museum and New York’s Empire State Building.

As well as in Brazil, Malaysia, South Korea, Russia, Mexico, Italy, Poland, Ireland and in the UK at Buckingham Palace, in Paris on the Eiffel Tower and Brooklyn Bridge which has sparked worldwide speculation.

Brooklyn Bridge, NY. #Adele30 pic.twitter.com/jYAQOMPzOg — Adele Daily ³⁰ (@adeledailynet) October 2, 2021

Speculation has now reached fever pitch as it appears that the singer is set to release her long-awaited fourth album. Although Adele is now 33, it has been said that the significance of calling her album 30 could be due to her being 30, when her relationship ended with her now 8-year-old son’s father Simon Konecki. Thus providing the singer with her signature writing material for her new album.

Reports have also resurfaced that Adele is set to take up a Las Vegas residency and if it were to be true, the singer will be following in the footsteps of Sir Elton John, Britney Spears and Matt Goss who have all held long-term Las Vegas residencies.

The singer is set to release her new single “Easy On Me” on October 15th and there are reports of a TV special being announced for the release of her fourth album with further reports of a pre-recorded concert being aired in December.