Speaking to Annie Mac on her BBC Radio 1 show ‘Future Sounds’, Beabadoobee explained the song’s meaning, saying “I guess it’s just, you know, embracing your mistakes, and the idea of the song is actually quite sad, but it makes you wanna dance and it makes me wanna dance every time I listen to it. I feel like it’s just embracing the honesty within the music, and kind of just getting over it; about past mistakes and how you can learn from them.” The song premiered as the Hottest Record in the World on the show.

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worth it out now  my band and i play on the track  produced and engineered by @pe_t_e_ @josephrodgers and mixed by @jon_gilmore !! One of my faves off the album 

A post shared by beabadoobee (@radvxz) on Sep 8, 2020 at 12:40pm PDT

Beabadoobee describes this song as one of her favourites from the album, as it follows ‘Care’ and ‘Sorry’, shared earlier this year. The former holds a lot of similarity to ‘Worth It’, both with strong indie-rock drumbeats and the singer’s soft-yet-confident vocals. The standout song out of the trio so far is ‘Sorry’, with its charming intro sounds of the artist setting up for the take, moving smoothly into stripped back guitar and close sounding vocal, before surprising the listener with a distorted guitar and drum heavy finale.

The new single comes just two days after the announcement that Beabadoobee will be taking her album on tour next year in September and October 2021. The shows will be held around the UK, in cities including London, Glasgow, Dublin, Manchester, and Bristol.

‘Fake It Flowers’ is due for release on 16th October 2020 via Dirty Hit Records, with a title inspired by the default title the artist’s phone gave her voice notes when writing for the album. Check out the full track-list below.