After winning Traditional Pop Vocal Album at the Grammys with her album ‘Bewitched’, Laufey uses tender vocals to blend of jazz and pop, to create sonic nostalgia for listeners. This has established her reputation as an artist and has placed her at the forefront of bringing jazz into the mainstream. Therefore, it is no surprise that such a crowd waited eagerly to see her perform at London’s St Pancras.

@laufeyland a very laufey holiday is in full swing! @laufey #laufey #christmasmagic #HolidayMusic #ChristmasMusic ♬ original sound – laufeyland

Sat gracefully at a piano with a festive floral arrangement, the Icelandic-Chinese singer performed her most notable hit, released in 2023, ‘From The Start’, which has since reached viral status on TikTok with over 77 thousand posts under the sound. Alongside ‘From The Start’, Laufey performed a rendition of festive classic ‘Winter Wonderland’ and her own original festive track ‘Christmas Magic’ which features in Amazon Original Christmas Film Red One.

Just a day prior (17 December), Laufey made her BBC Radio 1 Live Lounge debut granting radio listeners with the spirit of Christmas by singing ‘Christmas Magic’ and a stripped-back jazz-infused cover of Darlene Love’s ‘Winter Wonderland’.

Laufey’s ‘Christmas Magic’ has since been climbing the charts, after debuting at 67 at the end of November, the track has since entered the top 40, peaking at Number 20 for the last three weeks. The track has also been pressed onto an exclusive 7” vinyl, which is available in limited quantities on Amazon.  

Upon speaking to Music Week about the growing festivities within her music, Laufey stated: “Christmas really is when I come alive.”

My new original christmas song “Christmas Magic” is on vinyl for the first time! The limited edition 7 inch disc features an etching on side B, a poster, and is available only on Amazon (in limited quantities) xx order yours today to receive just in time for Christmas! pic.twitter.com/vxCaY65mhb — laufey (@laufey) December 17, 2024

She continued to discuss the creation of ‘Christmas Magic’ and how it proceeded to make an appearance on Amazon’s Red One: “they came to us wanting a song which was reminiscent of this older Christmas music style that felt nostalgic and magical, which is great, because that is literally the only thing I know how to do”.

In the same interview with Music Week, the singer reiterated the importance of jazz and classical music and its ability to remain timeless and relevant to mainstream music. She continued: “Jazz and classical music are both genres that are often looked at like museum artefacts. It’s important that they stay alive and that there are people preserving them, because they are a piece of our history. But them, like all art, we need to feel the freedom to be able to take from them, develop them and be inspired by them”.

Laufey’s appearance at London’s St Pancras is yet another attempt to bring jazz-infused festivities to the masses and enlighten them with the beauty of modern jazz.