Digital concerts have had a varied history with Damon Albarn’s Gorillaz pioneering the concept in the West and Japan’s Hatsune Miku continuing to sell out arenas in Asia. However, developments in 3D modelling technology in the last 10 years has given rise to an all new form digital concert. Perhaps most infamously, Coachella 2014 brought us Tupac resurrected and rendered in all of his early-2010s 3D glory. Although still essentially a projection on a large screen, the 2014 Coachella performance imprinted the hologram concert into the music zeitgeist. 

Fast forward ten years and we are now faced with a massive digital performance industry, whether that be entirely online events like Travis Scott’s Fortnite concert in 2020, or holographic arena shows like ABBA’s Voyage. While Voyage still works of the same technology as Tupac’s 2012 performance, all aspects of the process have been greatly improved: 3D modelling, motion capture, projection, lighting, and sound design have all been refined to a high degree in an attempt to convince the audience that they aren’t just looking at a big screen. Despite the band being as unlikely to return to the stage as Tupac, their digital renditions sold 1.4m tickets in its first year. 

Perhaps what hologram concerts need, to truly live up to their futuristic namesake, is a leap in technology. In comes Layered Reality, a UK based digital events specialist who have secured the rights to give Elvis Presley the Lazarus treatment. Layered Reality is a company that specialises in virtual reality (VR)  technology as a vehicle to tell immersive stories to participants. Although official material from Layered Reality is vague on the specifics of the Elvis experience, it appears that it will feature physical set and sound design used in combination with an augmented reality overlay (AR) viewed through a VR headset. 

In addition to this smorgasbord of technological bells and whistles, the digital Elvis will use AI models to generate new dialogue from the star. Speaking to the BBC, Layered Reality’s CEO, Andrew Guinness said: “The AI generates an authentic version of Elvis, born of original material, but it [also] allows you to do new things with him.” Much like the unofficial fan AI covers seen last year like ghostwriter977’s ‘Heart on my Sleeve’, Layered Reality will use old footage and recordings of Presley to train an AI program to mimic his voice. 

The experience is scheduled to take place in London sometime this year. Layered Reality offers a mailing list for those wanting to receive updates on specific locations and dates on their website. 

Obviously avatars are second nature to Gorillaz, although 2D, Murdoc and the rest of the gang have a little more character than the round-faced, smiley Nintendo figures. It’s an ambitious crossover though, since they exist on two quite different ends of the same spectrum.

The musicians performed their new collaboration ‘The Valley of the Pagans’ which comes from Gorillaz’s new album Song Machine: Season One – Strange Timez. They were joined by Beck, the collaborator on ‘The Valley of the Pagans’, in The concept of a virtual live performance in this style doesn’t seem likely to replace live music any time soon, but it’s interesting to watch it being executed (and the song is certainly just as good over Animal Crossing). It’s a little less impressive than a fully blown Gorillaz VR extravaganza.

The interview begins at 48 minutes and the performance at 1 hr 27. Whether or not the Animal Crossing aesthetic is for you, the content of the interview is brilliant, with Albarn and Hewlett both very relaxed and honest.

“We share a little bit of creative DNA,” Whitta says, referring to the fact that Gorillaz and Animal Talking both inhabit the virtual world. They also speak about the power of the internet to bring people together, especially in these strange and distanced times. It’s true, that it feels comfortingly like a talk show to see Albarn and Hewlett sat next to one another on a couch, even if digitally.

Gorillaz have played with form since they first burst onto the scene, and Song Machine is no exception. In the press release, virtual Gorillaz member Russel Hobbs declared: “Song Machine is a whole new way of doing what we do, Gorillaz breaking the mould ‘cos the mould got old. World is moving faster than a supercharged particle, so we’ve gotta stay ready to drop. We don’t even know who’s stepping through the studio next. Song Machine feeds on the unknown, runs on pure chaos. So whatever the hell’s coming, we’re primed and ready to produce like there’s no tomorrow.”

‘Season One’ is released in ‘episodes’; the latest, ‘The Valley of the Pagans’, was leaked prior to its official release, but it will be with us soon. Gorillaz have always had stellar collaborations, and this is no different – the line-up features Robert Smith, Slaves, Slowthai, St Vincent and more.

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SONG MACHINE TOUR 2021 Pssst, for first access to 2021 tour tickets, purchase your copy of Song Machine with a Circle of Friendz Pass at gorillaz.com NOW Gorillaz.com/tour

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Gorillaz announced a huge show at the The O2 for August 2021. They also committed to returning to the virtual sphere for a live stream event to celebrate the release of their new album, which will take place in December. You can see the dates of their series of real-life shows below.

16/06/21 – Tanzbrunnen – Cologne
18/06 – Parkbühne Wuhlheide – Berlin
01/07 – Rockhal – Luxembourg
11/07 – The O2 – London