Alfie Templeman
BABii
Black Country, New Road
Eloise
Employed To Serve
Far Caspian
Gunship
Idles (pictured)
John Smith
Max Cooper
Poppy Ajudha
Puma Blue
Sainté
Snapped Ankles
Strawberry Guy
The Anchoress
Theon Cross
Violet Skies
Walt Disco
Yard Act

British music is undeniably a global export, 1 in 10 songs streamed globally are produced by British artists. But this number is not as high as it used to be. In 2015 the UK’s share of the global market was at 17%, now that has slipped to 10% today. This scheme is here to allow some smaller British artists to achieve their full potential overseas, by giving larger access to equipment, licensing, travel, and any other aspects of a band’s routine that allow their music to be heard in other countries. In 2020, the scheme generated £36 million in revenues. Put another way, for every £1 put in by the government, the artists generated 12x that amount. Geoff Taylor, the chief executive of the BPI, backs this by saying “The UK punches well above its weight as the largest exporter of music in the world after the US”.

In regards to boosting the UK’s music scene after covid, Taylor said “Labels continue to invest very heavily in developing new talent and they’re working on new ways to get artists out there. As an industry, we are working on new ways to bring new music to fans, but there’s no doubt it’s harder under a Covid environment.” He adds, “MEGS funding provides a crucial avenue for UK artists to invest early and develop audiences in markets that are traditionally expensive to break. For years, Idles’ renowned live show has been in demand across LATAM, and this support helps us meet that demand with genuine marketing and promotional activity and continue to grow their profile”.

Mike Freer MP, Minister for Exports at the Department for International Trade (@tradegovuk) praised the UK music industry, and reiterated the ambition to grow British music.

Read the story in full https://t.co/yY9GjZgxL6 pic.twitter.com/LPeDHhUhGD

— BPI (@bpi_music) November 18, 2021

The scheme tries to cover as much popular music as Britain has to offer. IDLES, Black Country – New Road, Yard Act, and Snapped Ankles all fall under the ever-increasing brand of Post-Punk. Eloise, BABii, and Sainté are all making moves in the realm of British Pop. Acts like Strawberry Guy and Gunship also offer their own takes on folk and synthwave that also prove that British music comes in many, many forms.

“Nothing at Night” is an easy-listening ballad inspired by her conversation with Billie Eilish’s brother Finneas about “seeing someone naked.” She shared: “I wrote this like a year and a half ago with Finneas. We spent a long time discussing how weird it is to see someone naked everyday, then becoming strangers.”

ดูโพสต์นี้บน Instagram

in case you missed it, tucked on my EP is ‘Nothing At Night’. I wrote this like a year and a half ago with @finneas. We spent a long time discussing how weird it is to see someone naked everyday, then becoming strangers. I’m so glad this song came out as we both still loved it and this EP was the perfect perfect home. Produced + recorded by @micahjasper and me Swipe for credits

โพสต์ที่แชร์โดย v i o l e t (@iamvioletskies) เมื่อ เม.ย. 10, 2020 เวลา 9:49am PDT

The track is also produced by American artist Micah Jasper. He is best known from working with indie artists like gnash, The Revivalists, and Leven Kali.

Skies is an emerging singer/songwriter from Chepstow in Monmouthshire, Wales. She first released an EP called ‘Dragons‘ and was invited to perform at Glastonbury on the BBC Introducing stage in 2014. Since then, she was booked to open for many artists like The Great Big World and LÉON and co-wrote Mabel’s “God Is a Dancer“, while doing several headlining shows in the UK.

In 2018, the songstress dropped four-track EP ‘I’ll Buy a House‘, with the title track described as a brilliant, sad bop. Earlier in April, she unveiled a follow-up EP simply titled ‘Lonely‘. One of the standout tracks is “Born on Valentine’s Day”, a melancholic tribute to the singer’s own birthday and the feeling of loneliness of the day.

In quarantine, Skies is another artist taking advantage of the time to create new music and get closer with fans. She participated the #StayHome #WithMe Campaign on YouTube by going on a live streaming and writing a new song while chatting with her fans. In the video, she wrote a new song called “Humans” which she promised to finish and release soon.