While this marks their first UK opening, it will be UMusic’s second hotel, with their European debut being in Madrid in 2022. The Madrid hotel currently includes vinyl records for rent, integrated Bluetooth sound systems, Marshall speakers, and access to the Albéniz Theatre. However, the star of the show is the UMusic piano bar with live music, hosting a variety of musical programmes ranging from UMusic Sessions and DJ sets to karaoke and concerts. While specific details regarding the London location have yet to be revealed, this gives an insight into what you can expect during your stay.

President of UMusic Hospitality & Lifestyle Jordi Solé stated that “Denmark Street holds a special place in music history. For decades, it has been a place where artists found their voice, creativity flourished, and music culture took shape. We are incredibly proud to be part of its next chapter. Together with Outernet, we have the opportunity to honor that legacy by creating hospitality and cultural experiences that inspire discovery, support emerging artists, and ensure this remarkable destination continues to shape the future of music for generations to come.”

Philip O’Ferrall, CEO of Outernet, noted: “Music has always been a driving force for Outernet, and we are in a place rooted in musical history. Connecting that heritage with a platform that can reach mass audiences both physically and through our immersive screens and audio technology is what makes this partnership so special. I’m very proud to be working with UMusic Hospitality & Lifestyle, and I know what they will bring to Outernet will be spectacular, transforming the experience of both artists and fans.”

For all music lovers, UMusic Hotel provides a unique experience whereby your stay will be encompassed by culture, art, and performance. You can subscribe to their newsletter now to stay informed about all updates.