In a dark twist for the day of love, this soul ballad is not for happy couples. “I just want somebody to die for” is the main chorus lyric, with samples taken from thriller Donnie Darko. The theme is not new for Smith, though we’ve heard a lot of upbeat collaborations from them over the past three years. ‘To Die For’ takes listeners back to when they first fell in love with the singer. At 6 million Spotify streams already, fans are connecting with the emotional lyrics and sound.

The video is inspired by the opening of the artist’s new London wig shop and features a mannequin head who watches couples outside the shop, wishing to find love. A very creative and slightly strange concept, it has caught viewers attention, gaining 7 million views.

Smith talked to Roman Kemp on Capital Breakfast, saying “it’s my twenty seventh year of being single on Valentine’s Day. I’m over it.” Many fans can relate to this, and what better way to spend the day than listening to a new hit from the talented singer/song-writer?

‘To Die For’ is also the name of the upcoming album, set for release on 1st May 2020. If that sounds to far away, buy the single here and pre-order the full album. Other songs to feature on the album include singles ‘How Do You Sleep’ and ‘Dancing With A Stranger’.

My THIRD album TO DIE FOR is yours May 1st!!!! You can preorder tomorrow.
I‘m more proud of this album than anything I’ve ever done. I’ve really set myself free the last two years whilst writing this & I hope you can dance and relate to these stories. It’s all for you, always xx pic.twitter.com/bbU7jAU06l

— Sam Smith (@samsmith) February 13, 2020

Smith’s career took off in 2012 when they collaborated with Disclosure on their song ‘Latch’, peaking at number 11 on the UK Singles Chart. They were also featured on a single by Naughty Boy and put out their first EP in 2013. ‘In The Lonely Hour’ was the name of Smith’s first studio album, released with Capitol Records and containing songs ‘Stay With Me’, ‘Money On My Mind’, and ‘I’m Not The Only One’. No in the process of promoting their third album, Smith has won an Oscar for his work on James Bond film Spectre, as well as three Brit Awards, and four Grammys.

Currently there have been no official announcements regarding the album or tour, but it’s likely that Smith will perform around the world within the next year. In a tweet, they said of the new single “I can’t express how excited I am to sing this live one day soon”. Watch this space for updates.