The video shows the extensive process that the trio and their team go through when setting up sound and video recording equipment as well as all of their instruments and tools required for a standard live performance. Clean Bandit can be seen performing from behind a plethora of camera equipment and the montage is set to a soundtrack of their summer hit featuring 24kGoldn ‘Tick Tock.’ The video shines a light on the amount of people involved in creating something as simple as a live streamed performance from a big name act, from make up artists to camera operators and sound engineers, the amount of people involved in making the music industry happen is a lot larger than the illusion of a polished video.

Clean Bandit are a hit making trio who blend orchestral instrumentation with mainstream pop sensibilities and have worked with some of the biggest pop vocalists of this decade to achieve four UK number one singles to date. Artists who have featured on a Clean Bandit track include Jess Glynn who scored a number one with the trio in 2014 with ‘Rather Be,’ Zara Larsson who provided vocals for 2017’s number one hit ‘Symphony,’ and many more.

The child friendly lyrics and simple melodies have made Clean Bandit ideal for chart success, with their songs not requiring any censorship to receive radio airplay. Despite this the pandemic has, of course, affected the trio as it has all other musicians in the UK and across the world with gigs and tours being cancelled and life becoming very different for everyone. Fortunately Clean Bandit have done well in reaching out to their fans using online platforms and delivering live streams throughout the pandemic which, though no substitute for the real thing, can at least bring some joy to their millions of fans across the country and the world.

The video of ‘Tick Tock’ which was released in August follows the song’s theme of obsession and also plays on its name by including a dance routine for the popular new social media platform TikTok, clearly making an effort to appeal to the most recent generation of teenagers and young adults who have most taken to the platform. While the trio have not currently announced any touring plans for 2021, fans will likely be keeping a close eye on their social media for any clues of plans to take part in the return to live music when it is finally allowed to happen.

Out now on all platforms, ‘Tick Tock’ is the first time these artists have worked together, and fans have received it incredibly well. The collaborators are excited too, with Clean Bandit posting to their social media: “Guys the moment you’ve all been waiting for is RIGHT NOW.”

The video was released a few hours after the song, at 1pm today, 21st August, and it has already gained nearly 100,000 views. With Mabel dancing to the upbeat lovesong, Clean Bandit playing behind her, and 24kgoldn receiving his own cameo for his verse, the video is packed full of interesting visuals, and perhaps the dance moves will soon be seen on TikTok.

According to Grace Chatto of Clean Bandit, “the song is about obsession, which can sometimes feel like the relentless tick-tocking of time… So we decided to show some of our random obsessions in this video (anyone else love popcorn?!).”

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Guys the moment you’ve all been waiting for is RIGHT NOW. The official music video is OUT NOW on our YouTube and we are personally counting down to it LIVE with @mabel (and her tiny doggy @imanimcvey if she doesn’t get camera shy!). We’re all quite excited right now!!!! The song is about obsession, which can sometimes feel like the relentless tick-tocking of time… So we decided to show some of our random obsessions in this video (anyone else love popcorn?!). It’s set in a massive cuckoo clock that we are all inside!! Directed by our boys Jack and Luke. So much love to everyone who worked on it with us. Let us know what you think. Grace

A post shared by cleanbandit (@cleanbandit) on Aug 21, 2020 at 4:45am PDT

The song is Clean Bandit’s first release since their 2018 album ‘What Is Love?’, while Mabel has shared two previous tracks this year including a collaboration with AJ Tracey in July. The artist put out her debut album ‘High Expectations’ in 2019, and has wasted no time before sharing more new music and attending the Brit Awards in February, where she won the award for British Female Solo Artist.