The Grammy-nominated indie-rockers released ‘Take A Slice’ in 2016, as part of their second studio album ‘How To Be A Human Being’. Although the single failed to chart upon its release, thanks to a sudden surge of popularity from TikTok, it has since become their second most popular song on Spotify, behind their top 10 hit ‘Heat Waves’.

To celebrate this unpredictable spike in popularity, band members Drew MacFarlane and Dave Bayley have set up a new website, which functions as a visualiser for the track, picking a selection of video clips from the internet at random upon every refresh, ensuring a unique experience for every viewer. The website, called ifuwatchthisustink.net, went live today (17 June) and displays the same message upon each load:

“Hello, u stink. I am a product of the internet, entirely made from randomly selected YouTube videos. Every play is totally unique.

“I do not reflect the views of Glass Animals – I reflect the insanity of the internet. Blame the algorithm.”

As well as this, the band have taken to Scarr’s Pizza in New York, encouraging fans to ‘Take A Slice’, handing out pizza, band merchandise and hosting meet-and-greets.

@glassanimalsofficialThanks to all of you and to Scarr’s pizzeria for letting us attempt to cook you lunch. my pizza making was a disaster, but the hangs were 10/10. luv♬ Take A Slice – Glass Animals

Alongside the resurgence of their older tracks, Glass Animals continue to make waves with their newest releases. Last year, they dropped their latest studio album ‘I Love You So F***ing Much’, peaking at number 5 in the UK charts. The album discusses themes of existentialism, inspired by frontman Dave Bayley’s experiences being stranded in an AirBnB during a storm.

Speaking with Rolling Stone about their latest album, he said: “I was in this really weird existential place, and I saw the hope. I had to get out of this doom hole. I was looking out over the valley in Los Angeles and I saw the couples and families walking around. People laughing, people crying. It was like I was in space looking down. I felt like that is actually where we need to be putting our focus – down there.”

The band are currently in the midst of another round of their ‘Tour Of Earth’, which has taken them across Europe and North America since August of last year. This year, they’re touring the USA, playing at Jacksonville’s Daily’s Place later today.

 

 

 

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For more MXDWN coverage on Glass Animals’ ‘Tour Of Earth’, click here.