The track, which marks the first single from Waterhouse’s upcoming sophomore album, was dropped on Thursday, accompanied by a captivating music video directed by Émilie Richard-Froozan. In the video, Waterhouse channels the spirit of legendary French singer Édith Piaf, adorned in a vibrant red gown with drawn-on eyebrows, dancing amidst a lush greenhouse. Notably, the video also offers fans a glimpse of the singer’s growing baby bump.

The vintage-inspired video perfectly complements the track, portraying Waterhouse as a cabaret starlet or an Old Hollywood icon in mourning, traipsing around a greenhouse bursting with flowers, eventually breaking a vase in a cathartic release.

‘OMG,’ co-written by Waterhouse alongside Natalie Findlay and produced by Jules Apollinaire, took shape over a two-month period. Reflecting on the creative process behind the track to Rolling Stone, Waterhouse shared, “It’s such an anxious state when I’m trying to put together a song because you always feel like you are on the edge of something. It’s really about going against the intellect and into the instinct of the song. That’s what I find so fascinating about writing.”

The video release came a week after Waterhouse teased it on Instagram with a playful clip involving an egg, ingeniously revealing the release date. ‘OMG’ follows the success of the artist’s 2023 release, ‘To Love,’ and is expected to be a prominent feature on her forthcoming album, which will follow her debut LP, ‘I Can’t Let Go,’ released in 2022.

Beyond her musical endeavours, 2024 is shaping up to be a monumental year for Suki Waterhouse, who is anticipating the arrival of her first child with fiancé Robert Pattinson.

As we eagerly await Suki Waterhouse’s much-anticipated full-length album later this year, her latest single ‘OMG’ is now available for streaming and downloading on all major platforms. For a more immersive experience, fans can delve into the accompanying music video, accessible on YouTube. With a fan base on the rise and a portfolio expanding at a remarkable pace, brace yourselves for more updates as Waterhouse continues to weave her magic over the upcoming year.