Attempting hip hop for the first time, Williams was met with confusion upon the release of the track. He has now shared his embarrassment surrounding “Rudebox” in his new 4-part Netflix documentary.

Williams said, “My biggest regret is putting that out as the first single. If I’d have put it out third and explained properly [that] it’s daft – I know! I’m not trying to be a grime artist. I know it’s daft.”

He continued, “In the documentary, the biggest cringe point for me is explaining to an audience who are about to listen to ‘Rudebox’ for the first time that this is gonna be the biggest single since ‘Angels’. Then I had another thought about it, that it’s my second most important single because ‘Angels’ gave me the career and ‘Rudebox’ heralded the end of my imperial phase. So in a way I was right, but not in the way I wanted to be.”

The documentary series, simply titled Robbie Williams, explores the highs and the lows of Williams’ career since his debut with boy band Take That in 1990. Williams addresses many hot topics throughout, including his relationship with Geri Haliwell, also known as Ginger Spice of The Spice Girls, and his feud with bandmate Gary Barlow.

The show also touches on the raw topic of mental health struggles, with Williams candidly sharing his history of self-harm and depression. He opened up saying, “Thank God mental health is being talked about in a different way. I read something that triggered me, somebody talking about ‘celeb washing’ of mental illnesses. And celebs making mental health issues sexy.”

He continued, “[people] need to be careful about what we say and how we say it.”

“It felt like, every day, I would read in print what an abhorrent person I was.”

Robbie Williams opens up on his battles with the media. pic.twitter.com/ZQD2g9fE7J

— Netflix UK & Ireland (@NetflixUK) November 12, 2023

The series has already received rave reviews, with fans sharing their opinions on social media.  

The Robbie Williams doc was compelling. Two things stood out. 1. Robbie is a self aware, genuine and decent man. 2. The British press are fucking scum. They’ve driven many of Britain’s best and most talented people to despair, suicide and addiction. They need to be stopped. — Supertanskiii (@supertanskiii) November 12, 2023

Robbie Williams documentary on Netflix – hats off to him for being so open and honest, owning his own shit and somehow finding a way through the madness of superstardom. But what the tabloids tried to do to him was absolutely appalling. #RobbieWilliamspic.twitter.com/aHWTisepRu

— James Melville (@JamesMelville) November 11, 2023

Watch Robbie Williams on Netflix now.

Unfortunately, you’ll have to wait a little longer to truly appreciate Romy’s banger, because it’s practically begging to be played in a club. This total burst of energy is certainly reminiscent of some of the major 90s dance-floor fillers – and also, I would point out, an eighties synth vibe of the Tears For Fears variety. To me it also has just a twinkle of ‘Life In A Northern Town’ about it. What I’m saying is, if ‘Lifetime’ had come on at the eighties night at university, it would hardly have been out of place.

Romy wants us to understand that dance hits are important to her, from the eighties to the Ibiza scene; she wrote on social media, “I’ve always loved club classics that unite a room, big emotional dance songs, that you can sing along to as well. I’m excited to have the opportunity to show my love for dance music with ‘Lifetime’.

She added with a bittersweet note, “I loved working with a very talented and inspiring group of people on this song, thank you so much Fred again, Marta Salogni, Joy Anonymous and Jamie xx. I had dreamt that we could be dancing in a room together to this song by now, but until then I hope you can dance to it wherever you are!”

Afterwards I’ll be premiering the lyric video on YouTube at 6:45pm BSThttps://t.co/bdGeQDzGpu

— Romy (@romyromyromy) September 28, 2020

Beneath its catchy, neon, dance surface, ‘Lifetime’ is wrestling with greater concepts of time and making the most of everything. “Once in a lifetime / something matters,” Romy declares as the music falls away and we are suspended in the moment, thinking about how special everything is. She has spoken about the song wanting “to appreciate the moment before its gone”.

We’re all familiar with this urge these days, and Romy is clear that the moment could be anything, from a huge night out to a quiet moment with your loved ones – “simple moments of togetherness, meant the most to me,” she began to realise during the pandemic. But it also feels like the perfect sentiment for those few minutes on the dance floor where you’re having the time of your life and its all lights and colours and you don’t know what the time is or how long you’ve been there. Inevitably, clubbing can’t sustain that perfect haze for very long, but the stars might just align for three minutes when you hear ‘Lifetime’ on the dancefloor for the first time.