The video followed similar trends to the videos the 21-year-old has already put out, shot in south London the Brockley native stayed true to himself. Always referencing south London and his home town Brockley, the rapper always shows love to his home whether it’s in videos or referenced in his lyrics.

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Deema is a talented rapper whose grime flows and influence mix with jazzier and slower beats, having made his journey in music alongside local collective ‘The Square’ home to fellow Lewisham rappers, Blakie Blakes and Novelist. Deema was appearing on radio sets at age 15 but it wasn’t until 2020 where the rapper from SE4 dropped his first project, a 7 song ep titled ‘Chew your food’. The project currently sits on just over 2 million streams on Spotify.

Alongside the release of his single ‘Rainbow’, the 21-year-old also announced he will be releasing a new EP, which will share the name of his single ‘Rainbow’. Having not announced the release date fans will wait in anticipation to hear what Deema will produce for his sophomore project.

 

 

 

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Deemas release prior to ‘Rainbow’ was ‘Can I’ the high energy track produced by regular collaborator Dom Valentino was well received with other 100 thousand streams and 25 thousand views on the video. Deemas releases have been his first since his 2020 project and see him gearing up for his upcoming release.

Watch the video for Deema new single ‘Rainbow’  here:

Despite only releasing a video for the track at the back end of June, the Brighton indie rockers felt it was necessary to release a new, unofficial video, starring two former stars of television series Rainbow, Zippy and Bungle. The original video was weird enough, but the new video is just downright strange. As the lyrical content might leave you slightly perplexed, we don’t blame you if you walk away from these videos scratching your head, trying to figure out what you’ve just seen.

The original largely consists of cute baby goats running around followed by clips of angry/hungry cats with silhouettes of birds. Enjoy!

And then the second seems like a standard episode of former much loved children’s TV programme Rainbow, featuring guest vocal talent from Zippy and Bungle.

We’ll leave it up to you to decide which one leaves a more permanent engraving in your mind. British Sea Power headline the Festival Republic stage on Saturday 24th at Reading Festival and Sunday 25th at Leeds Festival. If you like the strange, you know where to be.