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Speaking recently with The Guardian’s Rachel Aroesti, Morris described the new album as a “Rose tinted” view of the north as a friendly “Mary Poppins-esque” universe. It springs from a yearning for the transparency of her childhood origins in the busy and often confounding London life she’s now grown into. Living in Primrose Hill with her partner Benjamin Garret (popularly known by his artist/producer name “Fryars”) in an impossibly cool house they designed together, her new life is at quite an odds with her humble Blackpool beginnings. The sense of longing is most keenly felt on “Running Shoes” where “the blueberries grow, And the internet’s slow“, where “the animals graze on the hillside for days“. It’s a touching serenade to the colloquial Britain she misses and sometimes romanticises about returning to, especially at the thought her newly born daughter might end up with a posh southern accent “I think she’ll sound like she’s from Primrose Hill, and I’ll just have to deal with it“.

Her new album is also inspired by difficulty. Signing to a major label at just 19, Rae has been in the game far longer than her 29 years suggest. Competing with the likes of label buddies Ed Sheeran and Clean Bandit was naturally a tall order and likely a toxic environment to be dropped in so young. 2 albums later, like so many signed to huge and unobtainable standards, she was dropped, with Rachel@Fairyland her first new record since the split. It’s a time she reflects on critically now, evaluating the bizarre and inappropriate ways older male label execs would try and guide her career, she tells Rachel Aroesti “Not in any other area of your life would someone say: ‘You’ve got a really great smile, you should put that out there more. I wonder if you wear a crop top whether that would help?“.

Out the other side of it now, with a brilliant and empowering new album on the way, Rae seems to have channelled this adversity into the best work she’s made so far. You can catch her at any of the UK shows below and grab your tickets here.

The annual event is hosted by Angela Scanlon and sees Jayde Adams, 2014’s Funny Women champion, curate the day’s comedy acts. Rae Morris, who released her acclaimed second album ‘Someone Out There’ earlier in the year, is returning and is one of the festival’s first acts to be announced.

The ninth edition of Festifeel which is produced by breast cancer awareness charity CoppaFeel. This year’s event is the last stop on a UK festival takeover as they take their Summer Boob Tour around the country.

Kristin Hallenga, who was diagnosed with advanced breast cancer at the age of 23, and her twin sister Maren founded CoppaFeel in October 2009. The aim of the charity is to educate young people on the importance of checking their boobs, on a regular basis, and knowing the signs and symptoms of breast cancer.

Speaking about the festival, CoppaFeel patron Fearne Cotton, said: “I can’t wait to be part of yet another amazing FESTIFEEL. It’s such a pleasure curating the line up for CoppaFeel each year, bringing together so many of my favourite artists for a cause I truly love! This year will be our biggest and best yet.”

Major announcement. I am playing FESTIFEEL 2018. 06/10 @HouseOfVansLDN Tickets are criminally cheap (>>>https://t.co/2y3vK5oZBP or my faves @dicefm) I couldn’t love this charity more. Let’s have a massive party ❤️❤️❤️ @CoppaFeelPeople pic.twitter.com/psebT1EMVT

— RAE MORRIS (@raemorrismusic) 27 July 2018