Presented by entrainment company Good Life, the “Back To Life” hitmakers will also be joined by a host of acts. The full day event’s lineup also includes a DJ set by English electronic outfit Maribou State, Frankie Stew & Harvey Dunn, Jyoty, Poppy Ajudha, Porih and many more acts which will be confirmed in due course. Along with the Hasting Pier stage, the festival will also include an Emerging Talent Stage. Set to perform on the second stage are Elisha Edwards, Mighty sounds, Someone/Anyone, Rsha and more artists yet to be confirmed.

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Along with the special musical guests, ticket holders will be treated to spoonfuls of free ice cream, courtesy of Ben & Jerry’s new sundae range. Festival goers will be able to enjoy such flavours as Cookie Vermont-ster, Hazel-nuttin’ but Chocolate, Oh My! Banoffee Pie! And Non-Dairy Berry Revolutionary. The event will also offer further fun activities and themed attractions such as a large Cookie Dough climbing wall and a Banoffee Pie ball pit. The summer day of fun will also include a beautiful fireworks display, various bars and multiple performers.

Ben & Jerry’s Resident office DJ Victoria Witter has given the following statement,  “If there is one thing better than a creamy tub of whipped Sundaes on a summer’s day, it’s rocking out to an entire Sundaes-inspired festival by the beach! Sundaes On The Pier takes Ben Jerry’s fun-filled festival experience to a whole new level, with amazing acts, better attractions and even more ice cream! As Ben Jerry’s resident office DJ, I’m super excited to hand over the playlist responsibilities to the professionals for one day only so I can kick back in the sun.”

Music fans can get their hands on a ticket by signing up via this link. The lucky winners will be chosen at random and will receive a notification and invitation on 10th June 2022. The confirmation will also include an offer for the winner to claim their pair of tickets.

All proceeds occured through the ticket sales will be donated to a local charity. The Refugee Buddy Project is a leading organisation which aims to supply support for refugees. A statement provides further information concerning the charity’s most successful programme, “This is where it all started. Buddying is at the heart of what we do, matching local families with newly arriving people seeking refuge. We started in Hastings in 2017, branching out in the Bexhill area in early 2019, and from May 2019 became active in Wealden as well.”

Alfie Templeman
BABii
Black Country, New Road
Eloise
Employed To Serve
Far Caspian
Gunship
Idles (pictured)
John Smith
Max Cooper
Poppy Ajudha
Puma Blue
Sainté
Snapped Ankles
Strawberry Guy
The Anchoress
Theon Cross
Violet Skies
Walt Disco
Yard Act

British music is undeniably a global export, 1 in 10 songs streamed globally are produced by British artists. But this number is not as high as it used to be. In 2015 the UK’s share of the global market was at 17%, now that has slipped to 10% today. This scheme is here to allow some smaller British artists to achieve their full potential overseas, by giving larger access to equipment, licensing, travel, and any other aspects of a band’s routine that allow their music to be heard in other countries. In 2020, the scheme generated £36 million in revenues. Put another way, for every £1 put in by the government, the artists generated 12x that amount. Geoff Taylor, the chief executive of the BPI, backs this by saying “The UK punches well above its weight as the largest exporter of music in the world after the US”.

In regards to boosting the UK’s music scene after covid, Taylor said “Labels continue to invest very heavily in developing new talent and they’re working on new ways to get artists out there. As an industry, we are working on new ways to bring new music to fans, but there’s no doubt it’s harder under a Covid environment.” He adds, “MEGS funding provides a crucial avenue for UK artists to invest early and develop audiences in markets that are traditionally expensive to break. For years, Idles’ renowned live show has been in demand across LATAM, and this support helps us meet that demand with genuine marketing and promotional activity and continue to grow their profile”.

Mike Freer MP, Minister for Exports at the Department for International Trade (@tradegovuk) praised the UK music industry, and reiterated the ambition to grow British music.

Read the story in full https://t.co/yY9GjZgxL6 pic.twitter.com/LPeDHhUhGD

— BPI (@bpi_music) November 18, 2021

The scheme tries to cover as much popular music as Britain has to offer. IDLES, Black Country – New Road, Yard Act, and Snapped Ankles all fall under the ever-increasing brand of Post-Punk. Eloise, BABii, and Sainté are all making moves in the realm of British Pop. Acts like Strawberry Guy and Gunship also offer their own takes on folk and synthwave that also prove that British music comes in many, many forms.