ALBUM TRAILER BRIEF pic.twitter.com/EiC8jCjBWu

— Jamie T (@jamietmusic) April 27, 2022

Taking the meta-approach to an album trailer, Treays muses, “Right album trailer brief, we’re looking to create an album trailer to seize the up and coming release. The trailer should be simple but yet impactful. This trailer should be true to Jamie’s already established world aesthetic, music and personality.” Seems to be going well so far, “It will need to incorporate some snippets of new songs off the album e.g. ’90s Cars’, ‘Keying Lamborghinis’ and the lead single should be the hero moment of this. It should also include the album title or at least a reference to it at some point however subtle, we’d like the trailer to end with the album title revealed in some way.”

 After another short little ramble Treays finally confirms, “So on that note ladies and gentlemen, I give you my new album The Theory Of Whatever”, maybe this time he’s going to drop the indie persona and go for a more Liam Lynch approach to making noise. Then the clip ends with what I can only assume is a snippet of the album’s title track, and then the official release date; July 29^th. At the moment, we can’t actually pre-order the new album. But until the time comes, you can satisfy any Jamie T needs with a copy of the 15th-anniversary edition of his debut. To commemorate the occasion, the 2CD deluxe edition also comes with a disc comprising of an unreleased gig, Panic Prevention Disco: live at the Scala from 2006, you can pick up a copy of that here.

The announcement came via a video posted to the artist’s social media yesterday (January 21^st) captioned “yeah yeah new music is coming” where he read out an email from his manager. Jamie T (aka Jamie Treays) said in the announcement; “I’ve just had an email from my manager, I’m just going to read it out to you. ‘For the announcement, you need to say – obviously in your own words – that the 29th of January will be the 15th anniversary of ‘Panic Prevention’. We’re releasing a limited edition 15-year vinyl and CD; 1,500 copies of vinyl, 2,000 copies of the CD…sign up on jamiet.com to order. Also gonna give away 15 signed test pressings randomly selected from anyone who signs up.’”

He added at the end of the announcement, once again reading his manager’s email: “Also, maybe say something about new music coming out soon”. You can view the entire video down below.

yeah yeah new music is coming pic.twitter.com/D9BAewaEDZ

— Jamie T (@jamietmusic) January 21, 2022

Panic Prevention was released on the 29^th of January 2007, with the songs ‘Sheila”, “If You Got The Money”, and “Calm Down Dearest” being released as singles before the full album was made available. The record’s namesake is derived from Treays’ experiences with panic attacks and anxiety, and the themes of the album deal with aspects of UK youth culture of the time. The album received consistently warm acclaim from most music publications, with NME giving the article an 8/10, saying: “Jamie T is a genuine voice, the sort of untrained, maverick personality that doesn’t come along too often. Britain, you’re honoured to have him.” Sonically, the album draws from a great number of different genres, such as rap, folk, indie rock, ska, punk, electronic and even skiffle.

Jamie T’s seminal debut album has already been reissued once before, as it was given its first vinyl treatment in 2018. As mentioned in the announcement, pre-orders can be found on the artist’s website.

Whilst very little else has been revealed beyond Treays’ confirmation that new music is indeed on the way, this is exciting news for fans, who have been waiting patiently for a new album since 2016’s Trick. Treays released a B-sides album in 2018, which is a collection of songs from recording sessions spanning from 2006 to 2017.