The band’s frontman Dan Reynolds commented on the obvious Thriller influence, “It definitely served as the inspiration for the ‘Bones’ video,” he adds, “I’ve always loved that ‘Thriller’ was both scary and playful. I didn’t know as a kid if I wanted to watch it again or not for fear of the ensuing nightmares, but I always came back for more with my eyes half-closed. The idea of punishing Wall Street with a zombie infection felt like an enjoyable time. And it was.”

The single was set to be released last month, but the massive success of their previous single “Enemy” (which has production credits from GRAMMY-nominated, East Atlanta-based rapper J.I.D) led to a bit of a break while the single amassed its 1.6 BILLION cumulative streams across the planet. Its feature in Riot Games’ series “Arcane” undoubtedly had a hand in this, but pinning the song’s success entirely on this would just be crass… people love Imagine Dragons. The tune is currently sat at No. 5 at Top 40, No. 7 at Hot AC and No. 5 on the Billboard Hot 100 chart.

As mentioned before, the album is due on June 1^st (you can find pre-order information here), which puts the release date slap-bang in the middle of their expansive world tour which will see the band hit stadiums all over the US and European festival circuit. There is, as of yet, 1 UK date on the tour. You can grab tickets for Imagine Dragons at Milton Keynes’ Stadium MK here.

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NEW MUSIC bb’s. reworked FEEL IT FT. @yungbabytate @ToddlaT ⁠ Link in bio

A post shared by georgia (@georgiauk) on Sep 17, 2020 at 3:06am PDT

The original version of the track was accompanied by a video created by Raine Allen-Millar that showed a series of women from different backgrounds and of different ages drumming. The song and video are a ‘homage’ to female drummers, but also to women in general to ‘inspire them to do what they feel. Whatever that is…’. 

Toddla T’s production makes the rework even more feel-good than the original, with the bass turned up and an a dancehall beat added. It is a dance track with a chorus that makes you want to jump around the room, reflecting the song’s message of self-expression and creative freedom.

Yung Baby T, who is best known for her feature on Ashnikko’s track, STUPID, also injects song with a new lease of life. Her smooth voice raps ‘just a little girl taking time tryna find herself’, adding new lyrics that are cohesive with the original songs inspirational message. In her Instagram story, Georgia called Yung Baby Tate ‘amazing’ and said elsewhere: ‘it was wicked that Yung Baby Tate was up for putting her flavour on Feel It. She took it to the next level’.

Georgia has had a good year. Her 2020 EP Seeking Thrills, filled with club bangers and woke messages, was met with positive reviews and got her shortlisted for the Hyundai Mercury Prize. She said of being nominated: ‘It’s a massive, incredible surprise. It’s really helped. Because of not having the live shows and not playing to new audiences, it’s really helped with the campaign, keeping the album going and introducing me to some more audiences. Also, the accolade of just being nominated is a real achievement and I feel very proud.’

Stand out tracks Started Out and About Work the Dance Floor epitomised Georgia’s style, which combines 80’s electronica with pop-like vocals. The album is an ode to the dance floor, but although she is immersed club culture, she doesn’t drink anymore. In the past, she has had a tricky relationship with alcohol, speaking of binge drinking sessions resulting in ‘self-destructive’ and dangerous behaviour.

Now healthy and sober, she can still go out and enjoy a dance. Georgia’s music does not glamorise hedonism, it is about the natural high of being creative and being yourself. Her latest rework is no exception.