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Jack White has opened the store venue ‘Blue Basement’ in style, performing for fans-only and followed by a balcony performance to the whole of Soho. 

White appeared with blue dyed hair to presumably mark the bar name – ‘The Blue Room’. He performed a set with Dominic‌ ‌Davis‌ ‌on‌ ‌bass‌ ‌and‌ ‌an ‌amazing Daru‌ ‌Jones‌ ‌on‌ ‌drums‌. They started with The White Stripes classics “Hello Operator” and finished with “Icky Thump”. The performance showed how complex of a musician White is with “his‌ ‌sweet‌ ‌and‌ ‌salty‌ ‌style‌ ‌creating‌ ‌an irresistible‌ ‌tangle‌ ‌of‌ ‌sweet‌ ‌melodies‌ ‌and‌ ‌heavy‌ ‌payoffs“. 

White finished the show by heading to the artist Damien Hirst next-door balcony and performing once more to gathered outside fans. London’s Carnaby Street turned into a rock’n’roll show. 

The new Third Man Records store has three physical spaces that combine two-level retail spaces, an intimate music venue and a European headquarter. “Its been personally designed by Jack White, who recently launched Jack White Arts & Design page showing off two decades of his creative work“.

You can find it in the heart of Soho, on 1 Marshall Street (W1f 9BA) and pop in between 11 am – 6 pm Monday to Sunday.  

Speaking about the new store, Jack White spoke to The Times last weekend and admitted that he feels “scare and confused” without any struggle in his life. “It is this disease I have and I don’t know what started it, but if there is no struggle involved in my life I get scared and confused” -he commented. “If art is not being made in some way, I start worrying. I wish I could pinpoint why this is necessary for me. I can’t get away from it“.

In the meantime, White’s and Alicia Key’s collaboration from the 2008 “Another Way To Die” from Bond movie, has been called “the strangest ever 007 themes“. Independent calls it “the bonkers and baffling “Another Way to Die” – or, as it really should be called, “Seven Nation Barmy”.