The video opens with a tender montage of Krept cradling Nala, paired with scenes of him guiding her through childhood milestones. Krept’s lyrics weave seamlessly through the visuals, including shots of him gazing lovingly at clips of his daughter. He also reflects on his own upbringing; the lessons he has learnt about love and friendship and the pure determination to be the best kind of father who creates a better future for his child. The video places Krept’s poignant lyrics front and centre, making it a completely raw and emotional narrative.  

Adding to the video’s impact, the appearance of many familiar faces from the grime scene, as well as Krept’s close friends and family, each joined by their own daughters. The likes of JME, DJ Target and Docta Cosmic are filmed interacting with their children, crafting a powerful visual statement about fatherhood in modern society. For the collective, many of whom are black fathers, this representation holds even greater significance, challenging the stereotypes perpetuated in mainstream media. It is a clear celebration of love, resilience and responsibility, breaking down societal stigmas while showcasing these artists as being well deserved role models.   

 While the project opens a broader conversation about fatherhood in black communities, Krept doesn’t shy away from addressing the significance of Nala’s mother. He highlights the struggles and sacrifices she endured during pregnancy, ‘I watched your mum cry in pain as she carried you, so keep that in mind before you give her any attitude’. Using his lyrics, he ensures Nala will grow up understanding her mother’s strength and the challenges she overcame to create Nala. Krept also pays tribute to Nala’s late ‘uncle’ Cadet, a talented grime artist and Krept’s cousin, who tragically passed away in a car accident in 2019. He emphasises the importance of reaching out to loved ones and making sure to cherish every moment with them. By acknowledging both the journey of parenthood alongside Nala’s mother and honouring Cadet’s memory, Krept paints a fuller picture of the people who have shaped his daughter’s life. The song beautifully captures how grief and love coexist, underscoring his determination to teach his daughter to live life fully and love deeply.  

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 Looking ahead, Krept has teased an exciting 2025. As one half of  Krept & Konan, the duo has announced the release of their fourth studio album, Young Kingz II, on February 7, 2025. This marks their first album since 2019’s Revenge is Sweet, which reached number five on the official album charts. The upcoming album is expected to expand on the themes introduced in ‘Nala’s Song’, further cementing Krept’s reputation as an artist unafraid to showcase vulnerability and love, both as a father and as a musician.  

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The 6 artists chosen to appear on the show will stay in an apartment together in Manchester for the 6 weeks process in hopes of winning the cash prize of £20,000 as well as a mentor scheme to help them create, launch and promote new music following the show.

The 3rd season of the show started last Thursday with the release of the first episode on BBC iplayer, the 6 artists competing in this year’s competition are; Kay Rico hailing from Manchester he has supported Wiley on his Godfather 2 tour in 2018 and has worked alongside fellow Mancunian Aitch, Saidu a 19-year-old from Bermondsey a grime artist willing to go into other genres, female artists Pocaa from Hackney who takes inspiration from UK artists Youngs Teflon and J Hus as well as US legends Missy Elliot and Lil Kim, Scotsman Oaksy B is from Glasgow and hopes to become the biggest musician to ever come out of Scotland, BrynBP from South London fell in love with rap when her brother introduced her to Biggie, Tupac and Snoop Dogg, and the last artist to appear on this year’s show is 19-year old KayDizzy from Stoke who hopes to make his mother proud by becoming the biggest artist in the UK.

The show will be released weekly on BBC Iplayer and will feature some of the biggest artists in the UK rap scene as guest judges.