Adetunji, who was born in London, moved to Belfast at the age of 10. The 25-year-old debuted in 2019, making music whilst still at school and uploading it Tiktok. After gaining their attention, he then signed a contract with RCA records. ‘Kehlani’ is by far his most popular song on streaming services and has multiple versions, including a remix with the popular r&b artist Kehlani.

On his official website, Adetunji is categorised as an Alternative Hip Hop Artist and says he merges rap and r&b post punk to make his own unique genre. His other songs include “Zack & Cody” and most recent release “Options” which features Lil Baby. He has been featured on official Spotify playlists such as Alternative Hip Hop, Chillmatic, New Punk Tracks and Fresh Finds Rock. Featuring on playlists helps artists to reach an audience that may not already know about them, but are interested or trying to learn about that genre.

In talking about his beginnings, in an interview with the BBC, he said “It’s taught me a lesson to keep going, no matter what the circumstances are. Your phone is your tool…You can do it all. You can do it all from your bedroom.” He speaks of his humble beginnings, making music from his room using his phone. Progressing from there to being a Grammy-nominated artist is something even he could not believe, saying in the same interview, that it was a surprise and that he thought when the news came out that it might be from a “fake prediction list”. In an Instagram post on the Grammy nomination, Adetunji mentioned that he recorded the nominated song with an interface that cost just £100.

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“it’s a big team effort”

We’re super excited that @jordanadetunji is joining us as our #IVW21 Ambassador for Northern Ireland, read more about how his local music scene and independent venues have supported him at the start of his career: https://t.co/RlaYU3G4wX pic.twitter.com/xpGqihhApt

— Independent Venue Week (@IVW_UK) January 7, 2021

The annual week-long event, will celebrate grassroots music venues across the UK, inviting a myriad of artists from across the UK to play digital shows in order to raise awareness for local venues and creative spaces. The organisation will also hold comedy, poetry, and craft events in order to raise support. So far, over 64 venues across the UK will take part in the celebrations

“I am delighted to have been chosen as the ambassador for Northern Ireland during Independent Venue Week 2021. Independent venues play a vital role in creating economic opportunities, while at the same time showcasing and promoting the works of many local artists like myself,” Adetunji stated. “This is a fantastic opportunity to bring together venues, artists, events operators, and the public – especially in these challenging times – to highlight the importance of independent venues.”

An ambassador from Independent Music Week 2021 also expressed their excitement in teaming up with Adetunji. “As we step into 2021, it is clear we are a long way from any kind of opportunity to safely enjoy live music in grassroots music venues and the health and well-being of our whole community is our priority.”

 “IVW is responding by adapting the way shows are available across the week with a range of digital events. From ‘In Conversations’ with artists, labels, promoters, gig goers and other industry organisations to album listening parties, pre-recorded live streams, comedy and quizzes.”