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The project titled Bruce has cover art that sees Joe James as a child alongside his mother with Batman stick-on tattoos on his chest and stomach.

The artist and model, who has done successful campaigns for brands such as Stone Island, is one of the hidden secrets of the UK rap scene, with a cult following giving him just under fifteen-thousand instagram followers. His immaculate flow, delivery and beat selection make him one of the most talented rappers the UK has to offer. In the caption, Joe James posted the cover art for the new project and shared that there will be another project on the way in a couple of weeks, with the nine tracks only being a warm-up.

The rapper’s two previous projects Crovid-19 Freestyles and Joetry dropped in 2021 and 2020, and similarly to his recent project Bruce had short track lists, with nine tracks on Joetry and six on Crovid- 19 Freestyle.

The three features on the Joe James project are GAV, kb and bxksintokyo, three fairly unknown artists. Based on Joe James’ work pattern and lyrics, the features seem to be friends of Joe James and people from his area. Joe tends to work on his own, and his music features across the last five years have always been with friends of the rappers such as GAV,SAZ and Kwollem, the latter being a producer who released a project where Joe James features on five of the eight tracks.

Joe James Bruce is available to listen to here:

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The rapper proficient in multiple genres has been releasing music since 2016 but is yet to have found consistency in his releases.  With only two projects, a 6 song EP titled ‘Crovid -19 freestyles’ which released in 2020 and his latest project and debut album ‘Joetry’ an album name perfectly used to describe the RnB infused rap that was on show in the project.

The artist who isn’t scared to cover any topic in his music released his new video on the biggest channel for UK rap and Hip hop, Grm Daily. The video features Joe alongside his friends in a studio counting money, drinking and smoking as well as featuring the artist and co. outside in a Rolls Royce.

Joe James inconsistency may be due to the work he does alongside music, modelling. In his latest track the artist referenced a Stone Island Campaign he modelled for in 2015  “I make 12 bands just for wearing Stoney”, this bar follows directly after the artist talks about his younger years committing robberies and home invasion.

Joes music often covers multiple parallels, when talking about his youth in comparison to the life the artist lives now surrounded by designer clothes and a newly engaged fiancee, which the artist took to Instagram to announce in late 2020.

 

 

 

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Joe James new track ‘Rainbow Money’ is not yet on streaming sites but is available to be watched on GRM daily or here: