The idea sprung from a text sent by BBC 1 Radio Host, Greg James to Pitbull. In the text, James said the idea was to make the show ‘as momentous as possible.’ Pitbull replied soon after saying this was ‘history in the making.’

Pitbull and BST Hyde Park shared this Instagram post on Tuesday, officially announcing their intent to secure the record:

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It’s a strange goal, but for fans of Pitbull who have been attending concerts dressed as the bald and suit-clad singer since around 2021, it makes perfect sense.

The trend was started by fans on social media, eager to celebrate with the singer. At his London show in 2025, The Independent spoke to content creator, Milli, who believes herself to be the one to begin the trend. She explained reasoning behind dressing as the 44-year-old singer to them, ‘for Halloween, lots of girls – myself included – we dress up but still want to look quite fit. This concert, you won’t have a care in the world. You just want to have a great time with your mates.’

Pitbull proudly hails from Miami, Florida, calling himself ‘Mr. 305’ in reference to the area code of the city. Born to Cuban parents, he learned English from watching Sesame Street. A high school teacher was the first to notice his talent during a freestyle rap battle. This teacher, Hope Martinez, got him an invitation to a DMX video shoot, after which his career was set into motion. He credits the invitation as the root of his success today.

Over his 28 year career, Pitbull has sold over 25 million albums and 100 million singles worldwide. Billboard named him 45^th Top Artist of the 2010s, the decade which saw him explode into clubs and parties across the world. Music videos for hits ‘Timber (ft. Ke$ha)’ and ‘Give Me Everything (ft. Ne-Yo, Afrojack, Nayer)’ have both amassed over 1 billion views on YouTube. And now, he is seeking to add a Guinness World Record Holder to his list of achievements.

None of this would be possible, though, without the power of his fanbase. He told the BBC, ‘it’s the ultimate trophy to be able to go on stage and see all the hard work that you put into the music.’ Adding, ‘everybody [dressing up] at the shows is priceless.’

Guinness World Record Adjudicator,Will Munford, said of the upcoming gathering of bald cap-wearing fans, ‘what better way to be part of something amazing than coming together with other fans to celebrate your favorite artist.’

The show takes place at London’s BST Hyde Park on July 10. On the day, he will be joined by Ke$ha, with more acts to be announced. Other headliners for the BST Hyde Park series include Lewis Capaldi, Maroon 5 and Mumford and Sons.

To be a part of Guinness World Record History, tickets to Pitbull’s show can be purchased at the BST Hyde Park site. And good deals on bald caps (or a whole Mr. 305 costume) can be found in many places online.

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  Kicking off at 11am tomorrow, 9 April, and running all the way through to 3pm on 13 April, the marathon effort will involve over 50 DJs, including some huge names from the UK and beyond. The event will be streamed live from Mile End, East London, and will be available via the AllSorts DJ Marathon website, which will also allow viewers to donate to the GoFundMe page.  

For every big name DJ, or mind-blowing set, there is a serious cause underpinning it all: social mobility. All charitable proceeds will be donated to the Zero Gravity Fund, the UK’s largest scholarship initiative, focussing on high-potential students from low-opportunity areas, and helping them to achieve their aspirations. Since launching in 2020, the fund has raised over £1.8 million, directly funded more than 560 students, and assisted thousands more. Zero Gravity doesn’t stop there, assisting students moving into life-changing careers too.  

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“We believe that every young person, regardless of their background, deserves the opportunity to succeed,” says Nick Byrne, co-founder at AllSorts of Tunes. “The AllSorts World Record DJ Marathon is our way of contributing to a more equitable future, where education empowers all.”  

Zero Gravity identifies the top 15% of talented young people from the bottom 40% of socially disadvantaged areas, and provides them with mentoring, masterclasses, careers support, and potential employer connections. This approach ensures that these students have all the help they need, rather than just offering financial aid. According to their website, Zero Gravity has supported a quarter of all current Oxbridge students from disadvantaged backgrounds.

The latest report from the Social Mobility Index showed a slip in students from disadvantaged backgrounds progressing to university, despite schemes such as the Zero Gravity Fund, the Stormzy Scholarship, and the John Lennon Memorial Scholarship, making this event all the more important.  

The current world record for longest marathon DJ live stream is held by Mark Ursa, who set the record in Brazil while locked down during the COVID-19 pandemic, June 2020. That record stands at 51 hours, and AllSorts’ attempt will take it to another level. Not just doubling the current record, the attempt will feature a stellar lineup, captured by four different cameras. A 4K camera will capture the front view, a deck-mounted fish eye lens will take viewers close to the action, a birds eye camera will capture the scene from above, and there will be a side-view camera too.  

“We’re so excited to partner with AllSorts of Tunes on their World Record DJ Marathon to raise funds for Zero Gravity Scholarships,” says Shiv Patel, Head of Scholarships at Zero Gravity. “Music has always brought people together and driven change—and this collaboration is no different.”  

 

 

 

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Among the confirmed acts are Prospa, Tommy Villiers, Michelle Manetti, Kyah Fyah, Scruz, XDBR, Jive Talk, Dutty Moonshine, Cable!, Kenny Blacksmith, and many more. Just this morning, as the timer ticked down to less than 24 hours, another act was confirmed, with edbl now joining the star-studded lineup.

The event has four main sponsors, all of which have presumably supported the event in four key areas. N-EKTA is supplying alcohol-free drinks to keep the DJs going, while RJCC Events, an event production company, has helped with the lighting, visuals, and sound for the mini-festival. They are also sponsored by 5 Minutes to Delhi, a ready-meal company, and ISHO Creative, who specialise in digital marketing.

The AllSorts DJ Marathon is set to be a one-of-a-kind event, all in the name of pushing back against social inequality. With a stacked lineup, the event is akin to a festival, all accessible from the comfort of your own home. The event will be able to streamed here. The link to donate to the GoFundMe page can be found here.