The team’s manager Richie Brown has explained that a parent of one of the AFC Rumney players had worked with 50 Cent on a recent tour, and was urged by some other keen parents to “see if you can get some sponsorship out of him for us”.

Brown commented on the matter, “He said he would ask the question – worst case scenario was [50 Cent] would have just said no. Thankfully he didn’t, he agreed to it. He sponsored our away kit first of all, and then we were a little bit cheeky. We asked for a little bit more, and he sponsored us again for our tracksuits.”

 The team plan to debut their new kits next week for their first away game of the season. Richie Brown said the team are also “going to get a few photos taken and sent over to him, then hopefully he can give us a good luck video or something to acknowledge it all. We’re massively appreciative of everything he’s doing for us right now. We love the support.”

We feel absolutely over the moon that our u14s Girls have been sponsored by World Known Superstar Actor / Music Producer @50cent @gunitbrand

He has provided our girls with a brand new, top quality tracksuits & away kit which we look forward to wearing this season

Thank You pic.twitter.com/l957VejqJx

— Cardiff BluebellesFC (@CBluebellesFC) October 5, 2023

After being discovered by rapper Eminem, New York born 50 Cent shot to fame back in 2003 with his smash hit “In Da Club”. Additionally, G-Unit was an American Hip-Hop group that included 50 Cent, alongside Tony Yayo and Lloyd Banks.

Due to the rapper’s mid-naughties fame, team manager Brown seems to think that despite the players being excited, the sponsorship is an even bigger hit with the parents. “I’m sure more of them know who he is than the players because of their ages, but the buzz around the team and the whole club really is amazing and its all down to him.”

The teaser created a significant amount of hype, spawning its own memes and reaction videos. The track samples G-Units “Stunt 101″ for which the track is named in homage to. Digga even interpolates the flow of 50 Cent from the track, borrowing his signature gansta rap flow in a departure from his usual drill style.

‘Pump 101′ is unique for a track that borrows so much from another, as it is a playful departure from what we have come to expect from Digga and the drill scene at large. Perhaps this will start a trend of drill artists looking back to older styles of rap for inspiration, within a genre that many long-term fans believe to be growing stale.

The track was announced after a minor controversy where many thought that Digga D had been arrested by Emirati authorities. He was trending on Twitter for a number of days as reports suggested he was facing life imprisonment for stabbing someone while on holiday there. Amongst the confusion, Digga cleared up the matter, saying that while he did get arrested, he was not involved in any criminal activity and released without charge.

Many suspected this to be a publicity stunt, with some pointing fingers at Digga’s management who they suspected ran false stories and circulated rumours of a possible sentence in order to generate hype around his name on the eve of this tracks announcement. These suspicions come without much evidence, however, as it was true that Digga was in fact arrested. It is more likely that rumours of life imprisonment spawned from the original fact of his arrest, given Dubai’s reputation in the West of having harsh sentencing laws.

“Pump 101″ is available to stream and can be listened to below: