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FAKE IT FLOWERS IS FINALLY OUT FOR THE WORLD TO HEAR WTF. I really didn’t expect this much anticipation on this album let alone people even giving a fuck so this is crazy to me. I hope you enjoyed this world we created for you guys, from the music videos, to the live sessions to the artwork, i and everyone involved worked so hard on this and it’s so strange it’s finally out in the world I’m so proud of this album, I wrote every song in my little smelly bedroom and wear my heart on my sleeve, Cry to it, dance to it, hate it, love it, I hope it makes you feel something because it’s fucking sick. Reading all the reviews feels like a dream I’m so happy Thank you fake it flowers for existing and letting me vomit my feelings out. I’m gonna get in my pants and dance to this album in my bedroom now and I hope you do the same you guys are sick, I hope this album makes you feel badass I love u

A post shared by beabadoobee (@radvxz) on Oct 15, 2020 at 4:02pm PDT

In case you missed her phenomenal rise to fame online, Beabadoobee is the stage name of Beatrice Laus who was born in the Philippines and raised in London, where she attended and was subsequently kicked out of a Catholic all-girls school. All of this is important because all of it finds its way into her music one way or another – for twenty years old, she is insightful about the real world. ‘

Care’ is one of the best openings to an album in a very long time – impeccably tight and bursting with just the right amount of pop, it is the grunge declaration that Beabadoobee’s fans have been waiting for. In forty minutes, Fake It Flowers then races through styles, emotions and catchy lyrics – a whistle-stop tour of Beatrice Laus’ listening habits and influences. In every interview, she name-drops a series of inspirations: Pavement (anyone who knows about her will know this), The Cranberries, Elliott Smith, Lush, Smashing Pumpkins. All of them are here.

‘Charlie Brown’ covers a difficult subject for Beabadoobee with regard to her own mental health. Followed by ‘Emo Song’ (we’ve all been there), the middle section of the album is heavy in a way that will surely really resonate with her fans and their experiences. She is well aware that despite her nineties fascination, she occupies a moment when teenagers’ lives can be complicated and messy, and you have a sense that she is relieved to be honest about this.

‘Horen Sarrison’ is the loveliest love song; it reads like a ode to being young and in love and it flitting between massive feelings and the comforting cornerstones of your day-to-day life. These are as mundane as the last bus, but I know what she means when she conjures up the last bus in her meditation on love.

‘Yoshimi. Forest. Magdalene’ evidently owes something major to The Flaming Lips, and it also contains the most relatable opening lines of 2020: “He—, hold up, fuck / He—, what the fuck? / Sounds like a fart … / He smells very nice.” While Laus covers some difficult and personal ground across the album, sometimes they are just the lyrics of what’s important to a twenty year old girl, and that matters too.

Fake It Flowers listening paaaaartttyyyy Saturday night. Follow #FAKEITFLOWERS and press play at 7pm UK. pic.twitter.com/Ltp4OMPCJz

— beabadoobee (@beabad00bee) October 15, 2020

From her rise to fame on Tiktok, with ‘death bed (coffee for your head)’, those who were just keeping half an eye out for what she was up to might not have registered the depth of her grunge sensibility. Fake It Flowers is a fully-fledged, layered, clashing album of wall-of-sound guitar followed by slow, personal acoustic moments. Beabadoobee knows her stuff about the nineties. When asked by The Independent what she used her first professional pay check from her record label to buy, she told them, “a Francoise Hardy single on vinyl from Rough Trade and a cardigan”.

Speaking to Annie Mac on her BBC Radio 1 show ‘Future Sounds’, Beabadoobee explained the song’s meaning, saying “I guess it’s just, you know, embracing your mistakes, and the idea of the song is actually quite sad, but it makes you wanna dance and it makes me wanna dance every time I listen to it. I feel like it’s just embracing the honesty within the music, and kind of just getting over it; about past mistakes and how you can learn from them.” The song premiered as the Hottest Record in the World on the show.

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worth it out now  my band and i play on the track  produced and engineered by @pe_t_e_ @josephrodgers and mixed by @jon_gilmore !! One of my faves off the album 

A post shared by beabadoobee (@radvxz) on Sep 8, 2020 at 12:40pm PDT

Beabadoobee describes this song as one of her favourites from the album, as it follows ‘Care’ and ‘Sorry’, shared earlier this year. The former holds a lot of similarity to ‘Worth It’, both with strong indie-rock drumbeats and the singer’s soft-yet-confident vocals. The standout song out of the trio so far is ‘Sorry’, with its charming intro sounds of the artist setting up for the take, moving smoothly into stripped back guitar and close sounding vocal, before surprising the listener with a distorted guitar and drum heavy finale.

The new single comes just two days after the announcement that Beabadoobee will be taking her album on tour next year in September and October 2021. The shows will be held around the UK, in cities including London, Glasgow, Dublin, Manchester, and Bristol.

‘Fake It Flowers’ is due for release on 16th October 2020 via Dirty Hit Records, with a title inspired by the default title the artist’s phone gave her voice notes when writing for the album. Check out the full track-list below.