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After months of build-up, this announcement marks the first official unpolished preview since the release of the title track ‘Everybody Scream’ earlier this summer, on August 20, 2025. The resounding impression left by this initial glimpse at the new album was one of theatrical intensity and haunting emotional depth, channeling a type of tension caught between a performance persona and internal vulnerability. This marks her dramatic return to the music scene following a life-threatening emergency in 2023; a return that is marked by captivating directness yet unshakeably underpinned by chaos.

In contrast to this poignant and polished first album release single, the footage shared on the band’s social media channels proves to be a glimpse of something more visceral and immediate.

Earlier this year, Florence Welch shared an aesthetic and auditory mood board, marking her intent with the production of the upcoming album. Alongside the help of featured collaborators, like Mark Bowen (of ‘Idles’) , the overwhelming creative vision was one of “witchcraft, folk horror, mysticism, magic, poetry [and] insanity“. Although the creative details of ‘One of the Greats’ remain limited so far, the looser, stripped-back production in this smaller clip suggests the album’s later releases seek to tilt further into this thematically sinister idea.

The audio teasers also accompany an aesthetic anticipation of the album’s release, with the band’s social media channels again curating a type of mysticism, poetic narrative – posting surreal photography, with clips of Welch screaming in a field and marked in imagery seeped in folklore or witchcraft-esque ideas.

 

 

 

 

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As October approaches, bringing with it the last month countdown to Florence + The Machine’s new album, the energy and marked return to Welch’s music career bring with it an increasing anticipation for the album as a whole. Fans have been left in chilling suspense as they await the twelve-track album to be released on Halloween, including a deluxe edition with additional chamber-versions of four songs. With Halloween fast approaching, ‘One of the Greats’ offers a tantalising hint of the tone Florence + The Machine are preparing to unveil.

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Welch has also been dropping mentions of “Witchcraft, folk horror, mysticism, magic, poetry [and] insanity,” as well as a photograph of Simon Critchley’s 2024 book, On Mysticism which could be a main theme to the upcoming album.

Florence recently shared a video of herself, frantically digging up the ground in an empty field which ends in a below shot where she stares into the camera in the hole as she lets out the biggest, most horror filled scream.

The lead singer has made a few appearances leading up to the announcement. The band last performed together as a whole back in 2024 with a full orchestra as the Royal Albert Hall to celebrate the 15th anniversary of their debut album ‘Lungs’, Welch has since joined Taylor Swift on stag to perform their song ‘Florida!!!’ but more recently The Maccabees during their Glastonbury set to perform ‘Love You Better’ as well as ‘Dog Days Are Over’.

‘Everybody Scream’ will be Florence + The Machine first release since their 2022 album ‘Dance Fever’ and will come shortly after the 10th anniversary of their third studio album ‘How Big, How Blue, How Beautiful’.