He recorded in a specially made red British telephone box that Max unveiled as his “custom booth”. Over a smooth, R&B-tinged drill track, the west London rapper performed a speedy, introspective verse. Since going live, the song has been released on streaming platforms.

His bars had some words for his opposition – “I don’t wan’ hear man rap, Alexa play next track, I know they’re nerds.” He also reminisced on how far he’s come, rapping “I slept on the floor at my auntie D’s, now look at the screen, now I’m on TV.”

Cee has just released his debut ‘Can’t Rush Greatness’ via his label CC4L and Columbia records. The album features fellow British artists like Dave and Skepta, as well as a handful of US guests like Lil Durk, 21 Savage and Lil Baby.

The record has been met with critical acclaim, with reviewers noting Cench’s openness and refreshing observations on fame. The Independent called it a “smartly produced debut, which sees him switching between macho posturing and surprising vulnerability.” The Guardian said, “The album’s central topic is very familiar – the disparity between the rapper’s pre-fame and post-fame life – but his take on it is intriguingly original”

One stray shot on the album has ignited a feud with Mancunian rapper Aitch; on the track ‘5 Star’, Central Cee sent a subtle dig, rapping “I felt like a pr*ck when I went to the BRITs they gave the award to a guy called Aitch.”

Responding within a couple of days, Aitch dropped “A Guy Called?” – a scathing diss on a dark drill instrumental, with bars aiming at Cench’s authenticity, writing ability and relationships.

Sending shots about Cee’s image and social media presence, the ‘Taste (Make It Shake)’ rapper said “I can’t lie though, it’s makin’ sense ’cause we like your fit pics more than your bars,”

Also questioning whether he pens his own verses, he claimed “All your songs get wrote by Clint, in the booth, one mic, two c**ts”.

PlaqueBoyMax himself has been wrapped up in a beef with NY drill artist Fivio Foreign. Both Max and Fivio have been trading disses over social media.

Their dispute started earlier in January when Fivio and fellow Lil Tjay appeared on PlaqueBoyMax’s livestream – when the two started smoking weed, Max asked them to stop so they wouldn’t set off the fire alarm. The rappers then decided to leave, and Fivio soon uploaded a diss track calling out Max, as well as fellow livestreamer Kai Cenat.

Central Cee has a few noteworthy events scheduled this spring – nominated for multiple MOBO and Brit awards, the ‘BAND4BAND’ emcee also has a show scheduled at the London KOKO on January 30 to honour his debut dropping. You can read more on that here.

Flowers was one of two tracks that the Tottenham-born rapper dropped last night, the other entitled Killer MC. This release follows 0420 (R.I.P BLACK THE RIPPER), Chip’s latest single which premiered on August 20th in honour of the recently deceased grime artist, Black The Ripper.

Biting and brazen, Flowers has all the key ingredients for a powerful diss track. Chip premiered the accompanying music video to Flowers on the popular channel GRM Daily last night. The music video opens a black screen with the exciting words “mixtape coming soon…”

Chip is filmed waltzing around an empty Shell petrol station, brazenly dissing the Vossi Bop rapper. The North London rapper wastes no time taking lyrical shots at Stormzy, rapping the bold lyrics: “I know where you live too, but that is not the point of this/Pull up, catch me lackin’, plan failed, there’s no avoidin’ this.”

As the volatile verse progresses, Chip pulls no lyrical punches, saying: “So let me ask you this, Mr. Road Man cause you don’t get the programme/It seems like you wanna lose it all”. The music video to Flowers has elicited a strong reaction from fans, as it has received over 785,000 views on YouTube since its premiere. The music video for Flowers can be watched in full here.

Chip claims that he approached Stormzy for a collaboration, “Gave you a chance to spin me on a tune beside me/You objected, I said ‘cool and God bless’ and kept it moving.” Chip then jabbed at Stormzy’s song, Blinded By Your Grace, by asking “but it seems you won’t be satisfied until you see a shootin’/Can you believe this is the same boy that does gospel music?”

View this post on Instagram

I dare man hit me with that 48 hours to reply shit… Kmt. @jahnaytennai photography.

A post shared by ©️ (@officialchip) on Oct 8, 2020 at 5:21am PDT

Fans are speculating that Flowers is a response to Stormzy dissing Chip during his verse on Tion Wayne’s song, I Dunno, in May of this year. In the song, Stormzy rapped the accusation “Is he sending for me? I dunno/What them boy there sell first week? I dunno…Wait, look, I thought I heard shots but the shoe don’t fit”, which fans were convinced was directed at Chip. 

Chip confirmed fan theories on the meaning behind Flowers on social media today (October 8th). In a post to Instagram, the Diamond Rings rapper outrightly addressed Stormzy in the caption, writing “I dare man hit me with that 48 hours to reply s***”

View this post on Instagram

‘FLOWERS’ OUT NOW VIA @grmdaily

A post shared by ©️ (@officialchip) on Oct 7, 2020 at 12:33pm PDT

Chip’s post has provoked a flurry of support from fans, receiving over 59,000 likes. One fan wrote: “Stormzy might as well just apologise for the misunderstanding.. and call it a day.”

Chip also released Killer MC last night, sharing the music video to GRM Daily. Chip raps “Skengman shoot me, then get your wap out/It’s all cap till I snap, throw your cap out”. Killer MC seems to also reference Stormzy, who has a song called Mr. Sken on his album Gang Signs and Prayer. The music video to Killer MC can be watched here. 

Flowers and Killer MC are out now.