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The 21-year-old said in the caption of his announcement that “Chew your food was chewy, rainbow is easy – nothing experimental or too loud just good vibes and good beats that I hope you enjoy”.

The artwork for the project shows Deema grinning in a black and white photo with dots of colours from the rainbow over the photo. The artwork was created by Jack harper a photographer and visual artist who has worked with fellow UK artist Bakar as well on the recent campaign for the London design museums Sneakers unboxed exhibition.

Deema has already released the title track from his upcoming EP, ‘Rainbow’, the video was shot in the artist’s hometown Brockley on telegraph hill and currently sit on 13 thousand views on the rappers own channel and 25 thousand streams since it release on the 7th of this month.

The rapper made it clear when I spoke to him at the end of 2020 following the release of his last project ‘Chew your food’ that his sole purpose for his music was to make people feel good and the then 20-year-old didn’t want to talk on topics that he was fully informed on wanting to ensure when people hear his music they have a good time. 

‘Rainbow’ is set to be released at the beginning of next month and can be preordered here.

The video followed similar trends to the videos the 21-year-old has already put out, shot in south London the Brockley native stayed true to himself. Always referencing south London and his home town Brockley, the rapper always shows love to his home whether it’s in videos or referenced in his lyrics.

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Deema is a talented rapper whose grime flows and influence mix with jazzier and slower beats, having made his journey in music alongside local collective ‘The Square’ home to fellow Lewisham rappers, Blakie Blakes and Novelist. Deema was appearing on radio sets at age 15 but it wasn’t until 2020 where the rapper from SE4 dropped his first project, a 7 song ep titled ‘Chew your food’. The project currently sits on just over 2 million streams on Spotify.

Alongside the release of his single ‘Rainbow’, the 21-year-old also announced he will be releasing a new EP, which will share the name of his single ‘Rainbow’. Having not announced the release date fans will wait in anticipation to hear what Deema will produce for his sophomore project.

 

 

 

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Deemas release prior to ‘Rainbow’ was ‘Can I’ the high energy track produced by regular collaborator Dom Valentino was well received with other 100 thousand streams and 25 thousand views on the video. Deemas releases have been his first since his 2020 project and see him gearing up for his upcoming release.

Watch the video for Deema new single ‘Rainbow’  here: