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The collaboration will be released tomorrow at 11 am on the Trapstar website. The drop will come in cohesion with the release of Central Cee’s tape 23, which will release at midnight on the 25th of February. 

This upcoming project will be the West London rapper’s second project and his 3rd collaboration with the west London streetwear brand. Cee and Trapstar released a collaboration following the release of Cee’s debut project Wild West, followed by a collaboration following the announcement of his project 23 and now with the release of his project.

Trapstar isn’t the only brand Central Cee has collaborated with; the 23-year-old rapper has also released collaboration alongside another west London streetwear brand, Corteiz. The rapper- who has stayed independent- has mastered his rollouts and promo ahead of his project release. As well as 2 clothing collaborations he also handed out free food in his local area, painted the streets of west London orange and did an impromptu performance in a park of west London.  These stunts for his first project helped the rapper reach second in the official charts with his debut project, and kept the project in the official charts for 39 weeks.

Central Cee has only gone from strength to strength with every move he makes; his last 3 single releases for his upcoming project have all made the Top 30 in the charts and all sit on well over 5 million views on youtube after being uploaded on the rapper’s own channel.

Central Cee collaboration with Trapstar will be available at 11 am on the 25th of February here.

23, Central Cees sophomore project is available to pre-order here.

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Kick Game is a store specialising in rare and exclusive trainers and apparel, and was founded in 2013 by brothers David and Robert Franks. The company has 5 store locations one in Birmingham Bullring shopping centre, one in Leeds Trinity shopping centre, one in Manchester Arndale and two stores in London; one in Burlington Arcade and the flagship store in Covent Garden. In April 2021 the company announced a multi-million pound partnership with west London rapper Fredo, a self-proclaimed sneakerhead himself. The partnership was labelled “Ground Breaking” by kick game founder Rob Franks.

The trainer company partnered up with three of the biggest artist in the UK rap scene to give out shoes around the country. Arrdee was given a van full of wrapped shoes to give out in his home city Brighton, pulling up to a retail park and giving trainers out to the swarms of school children who spotted the 19-year-old rap star. Fredo went to Queen’s Park School in his local area of West London to surprise the pupils there with free shoes ranging from Air Force to Jordans. Central Cee did his part from within the Kick Game flagship store in Covent Garden. Central was met by mobs of fans who were alerted of the giveaway after the rapper posted on his Instagram story “Feeling festive. Pull up to Kick Game UK”.

The Christmas giveaway was documented by the trainer store and uploaded to their YouTube channel, which has an impressive 107,000 subscribers. The company often use the channel to interview the stars who visit the store and have hosted the likes of Jamaican dancehall legend Popcaan, Premier League footballer Leon Bailey as well as the previously mentioned Arrdee and Central Cee.

The video for Kick games Christmas gift drop is available to watch here:

The night’s show was kicked off by a performance by Mobo nominee Bree runway who performed her track “Hot Hot”. Ghetts own the first award of the night, Best male, a very deserving winner who is a forefather of the UK rap scene and has been a part of the scene for well over 10 years. His project Conflict of interest was released this year and charted at 2nd in the official charts the legendary rappers highest-ever chart position. Little Simz picked up Best female for a year that saw her release her album Sometimes I Might Be Introvert, a project that gained Simz her highest chart position at 4th.

Central Cee was the only artist to win multiple awards, picking up best newcomer alongside his best drill award. The rappers year has seen him go from somewhat an unknown to one of the biggest rappers not only in the UK but globally with the rapper and his team making an impact globally with Central having appeared on tracks alongside French and Italian artists. Best hip hop was won by the biggest duo in the UK D-block Europe the duo picked up the award just a few days after their sold-out shows at the London 02, another artist who recently performed at their headline sold-out show in the 02 was best African music act recipient Wizkid who also took home the award for the best international act. Grime legend Skepta picked up the best grime act while Cleo Sol picked up the award for best R&b/soul act.

With so many impressive albums coming out o the UK in 2021 the award was anyways to call, but the UK rap heavyweight Dave snatched it up for his project We’re all alone in this together, a project that sat at number 1 and sold a staggering 72,000 copies in its first week of release. The song of the year went to Tion Wayne and Russ millions ”Body” remix, the record-breaking track helped the duo gain their first number 1 singles as well as the first number for the UK drill genre, the track didn’t only dominate the UK sitting at number 1 for three consecutive weeks but went viral across TikTok making it a global phenom. M1llionz video for “lagga” earned the northwest Birmingham rapper his first award.

Away from music Chunk and Yung filly picked up the award for best media personalities, Michael Ward won the best performance in a tv show/film for his performance as Franklyn in the BBC drama ‘Small Axe’, and Boxing legend Frank Bruno was the inspiration award honouree.

The UK music scene and the black music scene in particular has had an incredible year, and this was all on show at this year’s Mobos, performance from Coventry local Pa salieu, Ghetts, NSH and more were just an example of the raw talent that this country and the scene in general holds.

The award show was live-streamed on Youtube and is available to watch in full here:

The 23-year-old west Londoner took to his Instagram last week to announce the upcoming project as well as drop a collaboration alongside streetwear brand Trapstar. The clothing drop featured tracksuits and tees in black and yellow with “23” printed on them.

This wasn’t central cee first clothing collaboration having worked with Trapstar before as well as Corteiz coming together to make merch for his debut project Wild West.

Alongside the collaboration with Trapstar, the talented rapper released a freestyle on his Instagram that currently sits on just over 1 million views, with comments from Lil Yachty, Bukayo Saka and Yung filly all giving the west London rapper his props. The freestyle saw cee in a black and yellow north face jacket and suggest that those colours may be the colour scheme for his next project, the same way orange was used so heavily by the artist for his debut project.

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The upcoming project 23 is available to preorder now but is yet to have a tracklist with the rapper sharing a photo on his Instagram of what looked to be a handwritten tracklist which shows there will be 15 tracks, one track containing features and his hit “Obsessed with you”, a track in which he sampled Pink pantheress “Just for me” and peaked in the official charts at 4th, it is the only track yet to be announced to feature on the project.

Central Cee is one of the biggest artists in the UK and is doing it all independently. His debut project Wild West which dropped in march of 2021 peaked on the charts at number 2 and since then the west Londoner has not looked back, picking up 2 rated awards, featuring on Ed Sheeransremix for his chart-topping track “Bad Habits”, featuring on The Kingsman soundtrack on a song alongside FKA Twigs titled “Measure of a Man” and so much more.

Central Cees upcoming project 23 is set to be released on the 25th of February and is available to pre-order here.

The single was teased on the artist TikTok account and was reposted by blog and fan pages across social media.

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The single is the west Londoner’s second solo single since his tape Wild West came out in march. Wild West peaked in the charts at 2nd staying there for 26 weeks. The first single was “Little bit of this” which Cee released in July and showed fans that he had been enjoying himself away from the spotlight after the success of his debut project.

The new track “Obsessed with you” samples the vocals of online sensation and artist Pinkpantheress from her track “Just for me”, which the artist just dropped the video for.

Similarly to Central Cee, Pinkpantheress is another artist who experienced theirs during the lockdown period.

Pinkpantheress originally went viral on TikTok with her songs being used by users as the backing track to their TikTok videos. The artist is slowly coming out of hiding having and still being quite a mysterious character. Her new video is the first time she has appeared in a music video with the rest of her release all being released as just an image on youtube.

Central Cee uploaded an animated video created by Kdc visions on his youtube and has racked up over 120,00 views in just under 4 hours on youtube and has over half a million streams despite only having been out since midnight on last Thursday.

The video for Centrals Cee new single “Obsessed with you” is available to watch here: