The video contains clips from Cench’s tour of the UK and Europe, which saw him perform in cities such as Hamburg, Berlin, Paris, Brussells and British cities like Manchester and London.

Included in the video are moments from his show at the O2 Arena in London last week on Thursday April 24, where the West London rapper brought out a selection of special guests, including Skepta, Asake, Sexy Redd, Shallipopi, D-Block Europe, Lil Baby, Dave, Kamal, Chy Cartier and more.

The track sees Cench reflect on both the environment he was raised in and his incredible rise to fame: ‘Tryna pretend they don’t know who Cee is/like anytime I get on the mic, it don’t cover a hundred regions/Sweden, Norwegian, New Zealand, Australia, Arab, Armenian, even Asia and Indonesian”

His long-anticipated album ‘Can’t Rush Greatness’ was a success upon its release in January, not only topping the UK charts, but becoming the highest charting release for a UK rapper on the Billboard 200 in the US, peaking at No. 9.

DEBUT ALBUM
CANT RUSH GREATNESS, 24th JAN 2025https://t.co/pJk5UFWj3w pic.twitter.com/o40D51rWaR

— Central Cee (@centralcee) October 31, 2024

The release was met with positive reviews. Clash Magazine commended the album’s reflective nature, writing that “It’s refreshing to hear the more introspective, human side of this artist, peeking behind the facade of this colossal hitmaker.”

As well as dropping his new video, Cench has been confirmed today to join the bill for Skepta’s 2025 Big Smoke Festival. He will appear alongside grime royalty such as JME, Frisco and Chip, as well as newer artists on the UK scene such as Chy Cartier and Jordss.

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A post shared by Big Smoke Festival (@bigsmokefestival)

In a press release, Skepta spoke of his excitement for Central Cee’s addition to the festival: “Cench is undeniably dominating the UK rap game at the moment. It’s both an honour and privilege to add him to Big Smoke’s line-up.”

Skepta will be headlining the festival himself on Saturday for a grime/hip-hop set, whereas he’ll be returning to the Sunday stage under his his Más Tiempo label for a DJ set of dance music.

You can visit the official Big Smoke website for tickets and other details here.

Big Smoke Phase one lineup

My only UK live solo performance of 2025, ft. Grime MC FM B2B The Den, Chip, Chy Cartier, Skyla Tylaa, Jordss, Bxks & more to be announced

Final tickets drop this Friday at 10am, sign up now https://t.co/ghFoHyfPLQ pic.twitter.com/mSdykYFbg1

— Big Smoke – (@Skepta) March 4, 2025

Skepta has confirmed the first round of acts for its opening day on August 9. The ‘Shutdown’ hitmaker himself will headline on the Saturday, joined by a handful of exciting names.

JME and Frisco will present a b2b set – a collaboration between their collective sets “Grime MC FM” and “The Den”. The previous performances from each set has hosted heavyweight lineups of emcee’s, including Jammer, Novelist, Lethal Bizzle and Manga Saint Hilaire to name a few. Both JME and Frisco performed at last year’s Big Smoke Festival.

Also joining the bill are the alt-trap newcomer Chy Cartier and grime icon Chip, whose new album ‘Grime Scene Saviour’ is dropping next month. Skepta recently joined Chip onstage for a ‘Grime Scene Saviours Set’ at Outernet, featuring a stacked lineup full of grime royalty.

On the Sunday (August 10), Skepta’s dance label Más Tiempo will be taking over, with the rapper himself providing a DJ set. He originally got his start in music as a DJ, and in recent years has ventured into house music, spinning the decks at clubs in Miama and Ibiza, and releasing a popular house remix sampling Amy Winehouse called “Can’t Play Myself”.

In a press release, Skepta shared his enthusiasm for the upcoming event, saying: “Big Smoke is a festival in London, for London and I can’t wait for fans to see what we’ve got planned for this year’s edition. We continue to think of new ways to do things differently, so I’m excited to release the full line-up. See you at the Bowl in August- greaze!”

Tickets for Saturday go on general sale this Friday (March 7) at 10am. A pre-sale for Sunday is scheduled to go live at the same time – you can sign up for that here. Tickets for the Sunday are expected to go on general sale at the end of this month.

Fans of the quintessential grime artist have been waiting a while for new music – he announced his sixth album, ‘Knife and Fork’, at the start of 2024. Since then, he’s released two singles, ‘Gas Me Up (Dilligent)’ and ‘Alpha/Omega’, the latter of which was produced by legendary trap producer Lex Luger.

He also collaborated with Flo Milli for a smooth grime/R&B track “Why Lie?” last October. We can only wonder if after announcing the Big Smoke Festival line-up he’ll be dropping some new material soon.