The promo campaign kickstarted with ‘Hiding From Myself‘ back in September 2020, followed by ‘Take Me There‘ in November, ‘Stranger In The Mirror‘ in December, and ‘Wallow‘ in January. With ‘Greyscale‘ out today, As Everything Unfolds’ hugely awaited debut record Within Each Lies The Other is ready to drop on 26 March via Long Breach Records and is available to pre-order here.

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Since last September each of the five promotional singles has revealed a different aspect of the rising band’s versatile approach to contemporary metal. As far as conventional metalcore goes, As Everything Unfolds tick all the boxes yet succeed in clearly defining their unique place in the scene. Their music swings between heavy breakdown-led post-hardcore to riffy alternative rock, with singer Charlie Rolfe’s distinctive vocals jumping from emotive singing to fierce growls.

‘Greyscale‘ revolves around a basic structure with clearly defined stripped-down verses and repeated atmospheric chorus, further showcasing Rolfe’s vocal range. Around the third minute mark, the anticipated breakdown hits with full force delivering the fitting climax the track needs, and leaving listeners wanting more. The single was produced, recorded and mixed by Oz Craggs at Hidden Track Studios boasting clients such as Mallory Knox, Neck Deep and Palm Reader, and mastered by Nick Burchall at Audio Animals. The artwork for the single and the upcoming record is credited to Abby Coulson of Flowers & Bones.

The new single is already drawing the deserved media attention with critics and fans alike praising the fresh approach and new face of As Everything Unfolds on display culminating with Alex Baker from Kerrang! selecting the High Wycombe newcomers as ones to follow: “Setting aside their obvious talent and the cinematic hugeness of their sound for a moment, at the core of the forthcoming success of this band is a simple truth: they write bloody great songs.”  

Huge thank you to @alexbakerman and @KerrangMagazine for their support! https://t.co/AKRq4XjSYN

— As Everything Unfolds (@AEUOfficial) February 5, 2021

As Everything Unfolds’ debut record Within Each Lies The Other comes out on 26 March 2021 via Long Breach Records on standard CD and LP. The album will feature a total of 11 tracks, including the five already released promotional singles. Various bundles and exclusive T-Shirts are still available on the official label’s store. Singer Charlie Rolfe previously said the following regarding the inspiration and themes in Within Each Lies The Other:

“This album represents the very best and worst of ourselves. Our sadness, our vengeance but in balance also our happiness and self discovery. We cannot always be the best version of ourselves, we must travel through the pain and anguish to develop our best self, a you that has learned. This album focuses on the concept that which is above, also is the same of what is below, balance the pain and happiness, centre yourself and learn from it.”

With the three powerful singles ‘Hiding From Myself‘, ‘Take Me There‘ and ‘Stranger In The Mirror‘ already out and building the hype, it is their latest ‘Wallow‘ that really sets them apart from the crowd with its angry riffs, subtle synths and intense vocals, and promises one of the most exciting heavy debuts in recent years.

WALLOW

Our new single is out now!

Watch: https://t.co/E6E2rhoGSb

Stream & Album Pre-Order: https://t.co/9KfLazIS3F@LongBranchRec pic.twitter.com/AUofEjBj2o

— As Everything Unfolds (@AEUOfficial) January 8, 2021

‘Wallow‘ is a restless contemporary metal banger, jumping with ease from raging verses to emotional choruses, and keeping the structure fresh and exciting before culminating in a huge atmospheric outro. Loudwire rightfuly describes the single as a “riff bonanza, never settling into any part for very long, which gives As Everything Unfolds a feral edge, especially as they sway from beat-based elements to propulsive aggression, tempered by a synth-drenched chorus and pained yet hopeful clean vocals“.

The track and the entire debut record is produced, recorded and mixed by Oz Craggs at Hidden Track Studios, with mastering by Nick Burchall at Audio Animals. The album and single artworks are designed by Abby Coulson, with additional illustrations by Natasha Gallagher. The lyric video for ‘Wallow‘ is created by Zak Taylor Media.

As quoted in the article below, charismatic singer Charlie Rolfe discussed As Everything Unfolds’ passionate latest release: “Anger and sadness really drove this track lyrically, and there’s a lot of frustration that’s presented through the use of primarily harsh vocals. It’s a song about betrayal, liars, and anyone who has ever done anything to you to make you deliberately feel worthless. There’s a lot of energy that was released through this song, and we invite you to do the same.”

 

 

 

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As Everything Unfolds have previously released one EP Closure from 2018 and having toured with the likes of Dream State and Our Hollow Our Home sucessfully got the attention of the German label Long Branch Records who signed the band last year to the “home for today’s best in new and established Alternative, Metal and Rock groundbreakers“. Their full lenght debut Within Each Lies The Other is ready for launch on 26 March, with the six-piece’s official Bandcamp account sharing more details:

“This album represents the very best and worst of ourselves. Our sadness, our vengeance but in balance also our happiness and self discovery. We cannot always be the best version of ourselves, we must travel through the pain and anguish to develop our best self, a you that has learned. This album focuses on the concept that which is above, also is the same of what is below, balance the pain and happiness, centre yourself and learn from it.”

Within Each Lies The Other is available to pre-order and pre-save here, with various merch bundles on offer on the band’s website and Bandcamp. With all four released singles showcasing infectious energy, passionate determination and undoubtful potential, there is no surprise even The Guardian recently named As Everything Unfolds as one of the 30 Artists to watch in 2021.

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