Over a beat from prolific DJ and producer Sir Spyro, the grime legend drops some humorous bars about winding down over the holiday period, rapping “lets chill and order takeaway, nah not leaving the sofa today, got my headphones on under the duvet”, starring beside Nella Rose in the video, sprinkling some of his classic adlibs into the short song.

The tune is set to launch on TikTok on December 27, playing throughout the “Twixmas” period, the days between Christmas and New Year. The campaign will see other influencers such as singer Wes Nelson and Diversity dancers Sam Craske and Star Kiely appearing in “Glowing Up, Dressing Down” videos, showing how they relax during Twixmas time.

Lauren Godfrey, Mars Wrigley portfolio and media lead, said in a press statement: “We’re excited to partner with D Double E and Nella Rose to create a campaign that resonates with consumers during this unique post-Christmas period and will encourage everyone to embrace and share their simple joys at this time of year.”

Both D Double and Spyro have recently collaborated with Red Stripe to celebrate the launch of their new rum-based cocktail drink, Rum Stripe. Honouring the brands Jamaican heritage and musical ties, the beer brand hosted a show at an intimate corner shop in Old Street. In a tribute to soundsystem culture and its Jamaican roots, they enlisted a lineup featuring D Double, Spyro and Tiffany Calver to deliver some high-energy sets of dance and grime music.

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The Twixmas campaign isn’t the first time the Newham MC has starred in advertising. D Double was the genre’s first artist to venture into musical marketing when he appeared in an IKEA Christmas ad. Voicing animated household items, he pulls some witty diss bars for the family’s front room, like “This table’s older than the pyramids, at least its younger than the mirror is” and “It’s like somebody hit it with a bulldozer, if your house was a car it would get pulled over”.

And he’s not the only one – last year, grime veteran and comedian Big Narstie appeared in an ad campaign for US company Slimfast, making a short music video titled “Oomph For Your Boomph” featuring a heavy trap beat and bars about the classic shakes vitamins, minerals, and fitness benefits.

The “Street Figher Riddim” MC has gathered a MOBO nomination for the 2025 awards, in the running for “Best Grime Act” alongside other classic names such as Chip, Scorcher, and Manga St Hilaire. The “Best Male Act” and “Album Of The Year” categories also feature grime icons Bashy and Ghetts, going head to head in a pairing that should remind any old-school fans of their infamous rooftop clash from back when battling was frequent for the scene’s big names. Check our preview of some of the key nominations here.

The ad itself shares a message of kindness, when a young woman is being overwhelmed by the noise of everyday life, her neighbour sends a gift to help her with the anxiety of an exceptionally loud world. The tag “Kindness. The greatest gift” closes the video. The ad seems to follow the same emotional beats as the song. Adele starts by singing “I swear to god I’m such a mess / The harder that I try, I regress,” and “Right now, I truly hate being me.”. But in the end comes back around to finish “Let time be patient / Let pain be gracious / Just hold on, just hold on / I will survive,”.

Prior to the tracks release, fans have also been treated to another song “Easy on Me” after a short teaser snippet was released on Adele’s social media accounts. Not long after the song and video were released, the singer also released a blooper clip from behind the scenes.

It’s all smoke and mirrors! Here’s all the bloopers from the Easy On Me video pic.twitter.com/UFVNcChgX6

— Adele (@Adele) November 4, 2021

Meanwhile, Adele continues to confirm her superstardom with an announcement for a massive show at American Express Presents BST Hyde Park 2022, and by breaking a Spotify record previously held by K-pop giants BTS.

In a list released by BBC Radio 2 on National Album Day, it was revealed that Adele’s sophomore album 21 was the UK’s best-selling album on the women in music themed list. With 5,007,000 sales in the UK Adele nabbed the top spot, her next album 25 landed on the list in 5^th place. 21 edged out the likes of Amy Winehouse, Madonna and Shania Twain for the top spot. Her debut 19 also made the list in 14^th position.

Last week, the tracklist for 30 was revealed to contain 12 songs with 3 bonus tracks. The album features tracks such as “I Drink Wine”, an Interlude called “All Night Parking” featuring Jazz pianist Erroll Garner and, a version of “Easy on Me” featuring Chris Stapleton.