Harlow’s first UK number one follows three previous UK top ten hits, including “First Class,” “3D” with K-Pop phenomenon Jung Kook of BTS and “Industry Baby” with fellow American rapper Lil Nas X.

Harlow took to social media to promote his new track, writing “Thank u for allowing me to reset this year. I moved back to Kentucky and gave u an album I could not have made on the road. Surrounded by family & childhood friends this has been one of the happiest years of my life. But now…a new era begins.“

Thank u for allowing me to reset this year. I moved back to Kentucky and gave u an album I could not have made on the road. Surrounded by family & childhood friends this has been one of the happiest years of my life.

But now…a new era begins.

Lovin On Me at midnight EST. pic.twitter.com/aKSaxQr7zS

— Jack Harlow (@jackharlow) November 9, 2023

“Lovin On Me” has already taken TikTok by storm and has reeled in overwhelmingly positive reviews. Vulture writer Hershal Pandya wrote, “A surprisingly nimble flow and impeccable beat selection? Check and check. “Cut your boy a little slack,” he raps right before “Lovin on Me”‘s final chorus. If he keeps making singles like this, we won’t have to.”  

Lovin On Me out Friday pic.twitter.com/K74XjTgKAg — Jack Harlow (@jackharlow) November 6, 2023

The track samples the 1995 R&B song “Whatever (Bass Soliloquy)” by Cadillac Dale, which was the B-side to his single “Soulful Moaning.” “Lovin On Me” builds itself around the opening lyrical hook of Dale’s track, singing “I don’t like no whips and chains and you can’t tie me down / But you can whip your lovin’ on me” creating a tongue-in-cheek earworm.

“Lovin On Me” gives Harlow’s fans an insight into what they can expect from his upcoming fourth studio album. This new track has quickly followed his highly acclaimed album Jackman, released in April 2023. Jackman came in at number one on the Top Rap Albums Chart and garnered him a nomination for BET’s Hip Hop Album of the Year.

Harlow currently has no plans to tour the UK, announcing that his only 2023 tour will take place in his home state of Kentucky, aptly titled the No Place Like Home tour.

The only tour I’m going on this year.

Six shows across the state of Kentucky.

No Place Like Home 2023. pic.twitter.com/rQw8hBAmTJ

— Jack Harlow (@jackharlow) August 17, 2023