The Westcountry is getting an exciting new music festival held in a cricket ground, starting in 2027. Named Somerset Sounds, the event will hold two days of music at The Cooper Associates County Ground in Taunton next August.
Created from a partnership forged between Somerset County Cricket Club, who play their games at the ground, and award-winning live events company Full Fat 360, Somerset Sounds aims to develop a new annual live experience for the South West of England. The Cooper Associates County Ground has previously hosted shows from the likes of Elton John, Lionel Ritchie and Rod Stewart, but this will be a big rise in its profile as a music hotspot. In a statement published by local news site SomersetLive, Full Fat 360 founder Oli Bartlam says “The Cooper Associates County Ground already has an incredible legacy of hosting world-class live entertainment, and Somerset Sounds is the next ambitious step in that evolution.”
While the South West is seeing a resurgence in its live music scene through schemes like Powderham Castle’s summer events near Exeter and alternative music gathering Burn It Down in Torbay, both in Devon, this marks a new ambitious move forward for Taunton, where most of the largest cultural happenings tend to gravitate towards nearby Glastonbury or Bristol. Bartlam touches on this in the rest of his statement, saying “Taunton and the wider region have a massive appetite for major live music, and this partnership allows us to establish the region as a destination on the national touring circuit. We’re thrilled to be working with Somerset County Cricket Club to bring international acts to this iconic venue and build an event series the entire South West can be proud of. Summer 2027 is only the beginning.”
SomersetLive report that Somerset County Cricket Club is already a major part of Taunton’s economy, in 2025 providing over 200 jobs and bringing over £20 million to the city. Jamie Cox, CEO of the club said of the project “Somerset Sounds represents an important step in the evolution of the Club and the Cooper Associates County Ground. Cricket will always be at the heart of who we are, but we have a much wider ambition for the venue and for the role it can play within Somerset. We want to create experiences that bring new audiences to Taunton from across the South West and beyond, while generating meaningful economic and cultural benefits for the County.”
Somerset Sounds was first announced yesterday, September 10, with a set of brand new social media accounts. So far, the latest information is a post on Instagram which claims their “first artist reveal is just around the corner”. You can sign up here for the latest reveals as they break before the festival makes its debut in August 2027.
