Latitude Festival marked 20 years last weekend with a line-up headed by David Byrne, Teddy Swims and Lewis Capaldi. During the event, founder Melvin Benn announced that it has the green light to continue at its site in Henham Park for a further 20 years at least.
The first iteration of Latitude was held at the Henham Park site near Southwold, Suffolk in 2006, with a billing that included Snow Patrol, The Zutons, Mogwai and Paolo Nutini. As it’s grown into a major festival, it’s hosted massive acts like Florence + The Machine, Pet Shop Boys, The 1975 and The Killers. The 20th anniversary event ran last weekend with around 40,000 attendees from July 23 to 26, and had former Talking Heads’ maverick leader David Byrne, current US chart-topper Teddy Swims and loveable Scottish singer-songwriter Lewis Capaldi as its main attractions.
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This past Sunday, Melvin Benn, the founder and organiser of Latitude and Managing Director of Festival Republic, made the announcement that the festival had extended its lease at Henham Park for a further 20 years. He broke the news during an on-stage discussion with Professor George McKay of the University of East Anglia. According to NME he said “I have signed a new 20-year lease with the Rous family. Latitude will call Henham Park home until 2046. I could not be prouder to make that commitment, or to announce it in front of our audience on the festival’s 20th anniversary. Henham Park is not just where Latitude happens. It is part of what Latitude is. The lake, the woods, the parkland. You cannot separate the festival from the place.”
Permission to extend the lease was granted to Festival Republic by Hektor Rous, whose family owns the Henham Park estate. In a statement published by the BBC, Rous wrote “Latitude Festival has been an incredible and pivotal event for Henham Park and we couldn’t be more pleased to have agreed another 20 years with the brilliantly creative and passionate team at Festival Republic led by Melvin Benn.” He also spoke of the unique benefits of holding a festival at the estate, saying “Latitude has very much enabled us to continue the restoration and care of Henham Park which is not only my life’s work, but the work of generations before and after. It has supported the restoration of several at risk buildings and aided us in the catching up on many years of forestry and landscape recovery and maintenance works critical to maintaining an estate like this.”
In preparation for Latitude 2027, the organisers have opened a loyalty scheme, which will reward returning attendees with money off their tickets for next year. Registration for the scheme is open now, before it closes on Sunday August 2 at 11:59pm. The loyalty tickets will then go on sale at 10am on Wednesday August 5, while early bird tickets hit the market at 10am on Thursday August 13.
