And the timing of the release of the single couldn’t be better. Member of the group AngryGinge has recently won I’m A Celebrity… Get Me Out Of Here! and has become a household name. His win has become a standout story in entertainment this year, proving that digital-born personalities can connect just as strongly with mainstream audiences as traditional celebrities.

His win shows how far the online generation has come in shaping the entertainment landscape. Fans admire his humour and authenticity, which are qualities that also define The Bov Boys as a group. Bringing that same spirit into the Christmas track gives the single personality.

The single itself embraces everything fans enjoy about them, from cheerful energy and jokes, to the feeling of friends celebrating together. The song captures the chaos and charm that has made The Bov Boys popular online in the first place. With catchy hooks and upbeat delivery, it has the potential to become a festive favourite among fans who want a single that is fun and fresh.

Member of the group Tays, has also released music in the past, meaning he has experience in this field. His breakthrough in the industry came with tracks such as ‘Your Tings My Ting’, and ‘Blue Eyes’. His music has also received support from outlets such as GRM Daily and BBC Introducing.

There is also a legacy of UK famous groups making seasonal music. The Sidemen proved this a few years ago when they released their YouTuber Christmas songs, showing that they can  break into mainstream culture and become part of a national holiday conversation. The Bov Boys are continuing that trend, while also bringing their own style.

According to the response of the song online, younger audiences don’t want traditional holiday classics anymore, they want songs from creators they watch and interact with everyday, which is where this song fits the demand perfectly. Their single feels like a natural connection to their community, it is festive fun made by the people their audiences already love.

They released a video with the behind the scenes of how they made the single and the music video they filmed.