
Jess Glynne’s single ‘Hold My Hand’ has been named as the UK’s TikTok song of the year all thanks to the viral ‘nothing beats a Jet2holiday’ trend. The single, released in 2015, has been associated with holiday companies adverts over the years, and users on TikTok have began using the audio to make a joke out of their holiday fails and travelling chaos.
After becoming TikTok’s song of the summer earlier this year, the track has gone on to accumulate around 6.6 million videos on the platform.
Jess Glynne said she “feels blessed” to secure the TikTok title this year, “It’s the most amazing feeling knowing that 10 years later a song that means so much to me, and was such an important part of my journey into music and earning my stripes as a solo artist – to 10 years later to be able to celebrate again and again throughout this year – has been insane.”
She said the trend has given the song a “new lease of life” and it has become one of her favourite songs to perform due to the “joy” she gets from the track.
Jess revealed that she has listened to herself over the plane airways once when she went on a Jet2 holiday to Corfu with her family, “I was a bit nervous, I was sat right at the front next to my mum – it was quite funny actually.”
Despite being a part of the internet meme, Jess said her own TikTok feed looks a little different. Normally when scrolling through the app, she is stopping on cooking videos, cat compliations, and videos where people are caught falling down.
She admitted that her favourite Jet2 Holiday videos are when parents get heir kids to say the famous line “nothing beats a Jet2 holiday”. Her all-time favourite version of the trend is when a man is getting a surprise in his hotel room. She said, “He went to open the curtain and the window was like really tiny, that really tickled me – it was like a prison cell.”
The singer rose to fame in 2014 following her feature on Clean Bandit’s single ‘Rather Be’, followed by her collaboration with Route 94 on ‘My Love’, with both reaching the top spot in the UK charts. She then went on to release her debut album ‘I Cry When I Laugh’ in 2015, which also went to number one.
Despite the popularity of the song this year, ‘Hold My Hand’ didn’t re-enter the UK singles charts, but did secure the second spot on TikTok’s top 20 global songs of the year.
Posts using the audio have been viewed more then 80 billion times, according to the social media platform.
