After months of build-up, this announcement marks the first official unpolished preview since the release of the title track ‘Everybody Scream’ earlier this summer, on August 20, 2025. The resounding impression left by this initial glimpse at the new album was one of theatrical intensity and haunting emotional depth, channeling a type of tension caught between a performance persona and internal vulnerability. This marks her dramatic return to the music scene following a life-threatening emergency in 2023; a return that is marked by captivating directness yet unshakeably underpinned by chaos.
In contrast to this poignant and polished first album release single, the footage shared on the band’s social media channels proves to be a glimpse of something more visceral and immediate.
Earlier this year, Florence Welch shared an aesthetic and auditory mood board, marking her intent with the production of the upcoming album. Alongside the help of featured collaborators, like Mark Bowen (of ‘Idles’) , the overwhelming creative vision was one of “witchcraft, folk horror, mysticism, magic, poetry [and] insanity“. Although the creative details of ‘One of the Greats’ remain limited so far, the looser, stripped-back production in this smaller clip suggests the album’s later releases seek to tilt further into this thematically sinister idea.
The audio teasers also accompany an aesthetic anticipation of the album’s release, with the band’s social media channels again curating a type of mysticism, poetic narrative – posting surreal photography, with clips of Welch screaming in a field and marked in imagery seeped in folklore or witchcraft-esque ideas.
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As October approaches, bringing with it the last month countdown to Florence + The Machine’s new album, the energy and marked return to Welch’s music career bring with it an increasing anticipation for the album as a whole. Fans have been left in chilling suspense as they await the twelve-track album to be released on Halloween, including a deluxe edition with additional chamber-versions of four songs. With Halloween fast approaching, ‘One of the Greats’ offers a tantalising hint of the tone Florence + The Machine are preparing to unveil.
