Pop sensation Dua Lipa has just shared exciting new plans for the launch of a Radical Optimism pop-up store in London which will open for four days. The store will feature a wide range of retail products including merch, photos, immersive audio and a bar selling the singer’s favourite drink.
LONDON, I’M COMING HOME RO merch pop up next week to celebrate two sold out nights at Wembley Stadium, let’s gooo!! @amexuk #ad https://t.co/kWcEoIBMAU pic.twitter.com/hV0aPH7qI5
— DUA LIPA (@DUALIPA) June 13, 2025
Lipa has detailed the experiences available at the pop-up store, using ultra-high resolution spatial audio from L-Acoustics to provide an unmissable immersive experience of her music for fans. The store is set to open on 19- 22 June at London’s Protein Studios from 12 to 6pm ahead of her sold-out Wembley gigs this summer during the Radical Optimism tour.
The tour comes after the release of Lipa’s latest album ‘Radical Optimism’ last May, an 11-track record of feel-good dance-pop. The artist spoke with Variety about her inspirations for this album, sharing that she was inspired by Britpop artist Oasis and trip-hop band Massive Attack.
She goes on to talk about her most powerfully optimistic track on the album ‘Illusion’, where she realised the ailments of a past relationship, sharing “But I felt in a stronger power of position, because I was like maybe before, I would have fallen for something like this and now I can dance with the illusion,”.
Fans have been amazed by her shows from the start of the tour, with impressive choreography and spellbinding performance. One fan who attended the first show in Madrid posted a recording of the electrifying concert.
The Albanian ‘One Kiss’ singer has embarked on several unique creative ambitions. With seven BRIT awards and three Grammy Awards, the singer has made her mark in music and ventured into other areas with the launch of her Service95 book club in 2022. The book club offers a monthly literary pick from the singer as well as video interviews from a range of authors including Max Porter, author of Grief Is The Thing With Feathers.
This month, Lipa announced the club’s expansion to a podcast format where these interviews will be available to listen to on Spotify. The first episode of the podcast featured Dua Lipa in conversation with author Jennifer Clement.
Catch the singer’s next creative project and music releases on her official website.
