Charli XCX shared a video on her instagram admitting she finds it “really hard to let go of Brat”.
The singer dominated the charts during 2024 and has admitted on multiple occasions that she would love to extend the hype of her acclaimed album although stating she knows everything has a “lifespan”.
Charli xcx ponders the lifespan of the ‘BRAT’ music era in new video:
“When you get to a level of success you can become oversaturated and people want you to disappear…but I’m also interested in the tension of staying too long.” pic.twitter.com/YLRb6Q1Ads
— Pop Crave (@PopCrave) April 27, 2025
The British artist made crowds go crazy during her two weekends Coachella sets and left fans pondering “maybe it’s time for a different kind of summer?” whilst the screens flashed different artists names set to release music over the upcoming summer.
Taking to her TikTok account, after a week of reflection, she said: “Yesterday I made this TikTok about, ‘Summer again?’ And I was kind of joking but also maybe serious… it got me thinking about it is really hard to let go of ‘Brat,’ and let go of this thing that is so inherently me, and become my entire life”.
Reflecting on the different cultural shifts in music, the singer has been questioning whether it’s best to disappear on the highs of her album or to keep it going for as long as possible.
“You know? I started thinking about culture and the ebbs and flows of the lifespan of things. Then, how when you get a level of success, you can become oversaturated and then people want you to disappear – which I understand, and I am sort of a believer in that,” she explained. “I think it allows artists to retain their cool when they are so in everyone’s faces, then they vanish. But I am also interested in the tension of staying too long. I find that quite fascinating in what that does.”
The singer delivered one of the most talked about set/performance during Coachella, bringing to the stage friends and collaborators such as Lorde, Billie Eilish, Troye Sivan and Addison Rae, leaving the crowd going wild and asking for more.
