Figures consolidated from seven days after the 2026 BRIT Awards show that the UK’s biggest night in music reached a historic number of viewers, worldwide. Appearances from artists such as Harry Styles, Oliva Dean, Raye and Rosalía helped content from the ceremony reach audiences around the globe.
The show was hosted at Manchester’s Co-op Live Arena, the BRITs first time taking place outside of London, and was broadcast on ITV1 and ITVX in the UK. It was also live-streamed on the ITV Youtube channel as well as on the BRITs Youtube channel for those not in the UK.
BRITs-owned social channels have seen a 70% increase in total views, in 2025 the total views stood at 249 million, whereas 2026 views are up to 423 million. Adding in BRITs performance content shared across artist channels, the total social view count amounts to over half a billion (506 million).
Giuseppe De Cristofano, RCA UK and BPI Director of Digital, said in a statement just after the ceremony, “We continue to see our strategy to make the BRITs global pay off as we bring the BRITs conversation to new young audiences around the world.”
A powerhouse of a performance lineup contributed to this global pay off and young audience connection, as well. The night included Harry Styles’ return to performance after three years on break, Olivia Dean showcasing her hit ‘Man I Need,’ global star Rosalía playing her song ‘Berghain’ with a surprise appearance from Björk, K-Pop Demon Hunters group Huntr/x performing ‘Golden,’ and several more.
The live performance debut of Styles’ ‘Aperture’ at the BRITs has received over 70 million views across all platforms, shared by both BRITs and Styles’ accounts. Rosalía’s ‘Berghain’ performance collected over 80 million views, with the performance posted to both the BRITs and the singer’s channels. And Olivia Dean, who took home four awards as the night’s biggest winner, saw over 40 million views of only her performance content.
Views on the BRITs Instagram account saw a 227% increase from 2025, launching from 74 million to 242 million. The BRIT official Instagram account has also surpassed one million followers. And on Facebook, views went up 90%, from 71 million in 2025 to 135 million in 2026. Meanwhile, the BRITs TikTok account saw 27 million views.
The BRITs continued their partnership with Meta, which began in 2025. This partnership saw Meta facilitate a number of features for the night on WhatsApp as well as support on Youtube, Instagram and Facebook. On WhatsApp, there was an official BRITs channel, exclusive content released, and the ability for the public to vote for Song of the Year and International Song of the Year on the platform.
Live-streamed coverage of the ceremony on the BRITs Youtube channel for international viewers reached one million views in just 24 hours. This is an increase of 135% from 2025. This is also the highest number of viewers outside the UK since 2021. Music Week reports viewers tuned in “from the US, Mexico, Brazil and elsewhere.”
Over seven days, across ITV’s linear channels, Youtube and ITVX, the ceremony saw a multi-platform audience of 6.3 million viewers. 2026 also marked the first year that UK viewers could stream the award show on Youtube.
The digital campaign for the BRIT Awards was lead by Edd Blower, Director, audience strategy & growth, and Giuseppe De Cristofano, who also jointly co-chaired the BRIT Awards 2026 Digital Committee with content agency, Cold Glass Productions.
