After being sentenced to 13 years in prison for shooting at undercover police in 2013, Rimz a.k.a Rimzee is fresh home and showing us what we’ve all been missing out on. It’s only been a month since Rimzee has had his taste of freedom, but in that time he has already released the visuals for his single ‘Go Time,’ teased the sequel to his Upper Clapton Dream mixtape and has also inked a branding deal with U.K streetwear brand Benjart.
Over this vocalised instrumental, the East London native cleverly uses every bar as an opportunity to insert his creative metaphors, “More street than Harley, more B than Cardi, Loubs match the car seat.” Along with hard-hitting bars, Rimzee addresses his life of luxury whilst also providing an insight into the stresses of prison life. This track solidifies Rimzee’s place back in the music game and the melodic chorus demonstrates that “Back to where I started, now it’s go time.”
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Exclusive clothing brand deal with @benjart (Independent black owned business) its about time we support our culture and stop allowing outsiders that don’t care about us reap all the rewards I already had the Gucci t on not going to stunt like I don’t sport Italian brands, but most importantly don’t miss the point stay woke
The visuals, directed by Suave begin with a black and white video reel of scenes from Rimzee’s previously released music videos, from his debut freestyle in 2010 to his last video entitled ‘Everyday (Remix).’ Newspaper clippings related to the shooting along the incriminating CCTV footage of the incident is also shown, before cutting to a clip of his friends welcoming him as he exits Stanford Hill prison on his first day out.
Acknowledging the set back of his time in prison, Rimzee then embraces his freedom and gives us a glimpse into his usual lavish lifestyle. Shot in a chic mansion equipped with an outdoor pool, Rolls Royce’s and champagne Rimzee performs his first verse alongside a straight-faced model. For his second verse, we see Rimz posted in a narrow London street sporting a Benjart tracksuit accompanied by more cars and flashier jewellery.
You can watch the visuals to ‘Go Time’ below.