Snoop Dogg has become a new co-owner and investor at Swansea City A.F.C, taking a minority stake in the Welsh club.
The iconic rapper surprised fans as the model for their 2025-26 home kit recently, as reported by BBC Sport.
Since then, it’s been announced that Snoop has joined the club’s ownership group. In a statement on A.F.C’s official website, Snoop wrote: ““My love of football is well known, but it feels special to me that I make my move into club ownership with Swansea City.”
“The story of the club and the area really struck a chord with me. This is a proud, working class city and club. An underdog that bites back, just like me.”
“I’m proud to be part of Swansea City. I am going to do all I can to help the club, and I look forward to getting to know all my YJBS.”
Tom Gorringe, Swansea City chief executive, continued: “It is very exciting for us as a football club to formally welcome Snoop Dogg as a co-owner and investor into Swansea City.
“His enjoyment and love of football is well documented, and he has often spoken of a desire to get more involved in the sport. We are delighted he believes that being part of Swansea City is the right way to realise that ambition.
“Dogg is passionate about this project and helping us continue to raise the profile of the club to as wide an audience as possible.”
This isn’t Snoop’s first venture into the business of sports. He worked as a correspondent for NBC and a symbol for Team USA at last year’s Olympics, making appearances at events and even carrying the Olympic torch.
The rapper/businessman has also had close involvement in American football. His Snoop Youth Football League was born in 2005, giving kids aged 5-13 opportunities with football and cheerleading in Los Angeles. Since its establishment, the league has put over 50 players in the NFL.
As far as football/soccer goes, Snoop has said that he’s a longtime fan of Celtic F.C., and that he wishes to buy shares in them. He’s also developed a unique tradition for his EU performances – for many of his European concerts, he’ll wear the football shirt for the team of the city he’s playing in. You can view a gallery of his many match kits here.
